What you get from energy drinks
Energy Drinks Offer More Than Just a Beverage – They Offer an "Experience"
To put it simply, energy drinks are selling us an "experience" along with the drink itself. (This is not to say that this is why they are expensive, though.)
It is because of this experience that we feel energized! We feel like we can do our best! We feel ready to take on the world! However, even after several years since they arrived in Japan, energy drinks are still mostly recognized within the same category as nutritional drinks. Why is that? (´・ω・｀)
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Author: Energy Drink-kun
In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
The "Experience" Offered by Energy Drinks
The main promotional activities conducted by energy drink manufacturers include:
- Sponsorship and promotion of extreme sports teams and individuals
- Ownership of teams and organizations
- Hosting of events and competitions
In this way, major energy drink manufacturers support athletes worldwide, enhance their activities, and provide them through videos, while also hosting large events for massive promotional activities.
- Energy drinks are the beverage that supports "crazy people" who challenge extreme sports and harsh conditions
- These "crazy people" become the powerful icons of energy drink manufacturers
- Manufacturers support and expand "crazy industries" and use them as platforms for promotion
- We, the consumers, get excited, thrilled, and moved by watching events and videos
When this cycle works well, fan support increases, and energy drinks fly off the shelves, even at high prices.
This theatrical promotion is the essence of energy drinks, and without it, we might wonder what the true purpose of energy drinks is. If they don’t have proper added value, the ingredients are just insignificant compared to supplements, making them nothing more than expensive juice. (ヽ´ω`)
Linking Excitement, Enthusiasm, and Emotion to Energy Drinks
As a result of these promotions:
- The excitement, enthusiasm, and emotions we experience
- Increase our feeling of "Energy drinks are amazing!"
- We want to drink the energy drink from that brand because it contains energy-boosting ingredients!
It’s simple and straightforward, right?
And then, Red Bull stuck to this strategy for 25 years and sold 5.2 billion cans annually.
Linking energy drinks with emotion has certainly been the trigger for their advertising promotions.
By the way, trying to do the same thing as Red Bull now would be impossible, and of course, riding the wave of an already established market is the smarter choice. (just daydreaming)
Continuously Creating More Experiences and Emotions
As energy drinks spread to the general public, the profits they generate allow for even bigger promotions, offering greater excitement and emotion to wider audiences.
Moreover, they continue to unearth amazing, lesser-known fields and people who challenge them, sending them out to the world with a cool and stylish presentation.
This cycle might represent the invisible "important relationship" between energy drink manufacturers and us, the consumers.
When we buy an energy drink, we are not just helping the manufacturers make a profit, but a part of that profit (Red Bull allocates one-third of its profits to advertising) is returned to us as high-quality "experiences" and "emotions," supporting the manufacturers’ activities and the athletes they sponsor. Doesn’t that sound amazing?
There are many energy drinks available domestically and internationally, but which one truly boosts us? Which one excites, thrills, and entertains us?
After watching the promotions of global energy drink manufacturers, we might stop being moved by just the beverage's promotion itself.
Since 2001, Energy Drink Maniac has been drinking energy drinks and providing the most detailed reviews of global energy drinks based on firsthand research.
1533 flavors reviewed.
User reviews: 0 comments.
The collection includes approximately 7,000 types of energy drinks from different countries, sizes, and designs.