Old Energy Hunter (Topvalu)

Flavor of Old Energy Hunter (Topvalu)

When opened, a strong chemical aroma immediately spreads, accompanied by a faint scent of strawberry and berry juice.

The liquid inside is a bright yellow, giving off the impression of a classic energy drink color.

The flavor consists of a sweet and sour passion fruit taste wrapped in a medicinal bitterness, creating a refreshing chemical-flavored experience. Although AEON's press release described it as "Berry & Passion Fruit," the medicinal notes dominate over the fruity elements.

Initially, there is a passion fruit-like aroma and tartness, but it quickly shifts entirely to a chemical flavor. Instead of categorizing it as a fruit-based drink, it might be more fitting to consider it a chemical-flavored energy drink.

The aftertaste leaves behind just a slight acidity, making it feel clean and residue-free, with no lingering scent. Overall, it's a well-balanced drink (●´ω｀●).

A Mild Flavor That’s Easy for Anyone to Enjoy

Typically, chemically flavored energy drinks tend to have distinctive bitterness, strong acidity, or unusual sweetness, often with perfume-like or air-freshener-like aromas.

In contrast, Energy Hunter avoids excessive uniqueness and keeps the flavor simple. People unfamiliar with energy drinks might even describe it as "tasting like Red Bull"—though in reality, it’s quite different.

While it might lack a strong defining characteristic, its easy drinkability, satisfying balance, and slight medicinal notes make it a well-crafted energy drink that delivers both refreshment and an authentic energy drink experience ( ´∀｀)bｸﾞｯ!

Energy Ingredients of Old Energy Hunter (Topvalu)

With 195mg of caffeine, 600mg of arginine, and ginseng extract, this was the most caffeine-packed energy drink available in Japan at the time of its 2019 release.

Previously, Japanese high-caffeine energy drinks typically contained around 160mg of caffeine per 250ml can. While some 500ml cans contained 190mg of caffeine, Energy Hunter stood out with its unique 300ml size and the highest caffeine content per unit.

For those who find 500ml too much but 250ml insufficient, the 300ml size is perfect. AEON releasing such a high-caffeine energy drink with this balance made it a striking addition to the market.

Design and Potential for the Energy Hunter Series

The name "Energy Hunter" itself is quite surprising, isn't it? (^_^;)

The logo also closely resembles City Hunter’s, which became a hot topic even before its release. Some energy drink enthusiasts speculated that AEON intentionally designed it to be recognizable to middle-aged consumers who might not usually drink energy drinks. That actually makes sense!

The can design feels a bit cluttered, but if the brand expands with more flavors and colors, it could create a vibrant and dynamic display, making it look more like a true energy drink brand. While it's uncertain if a private label will go that far, I’d love to see them push forward with this concept.

The bottle cap features the Topvalu logo. Unlike overseas energy drinks that often incorporate logo tabs or colored tabs, Japanese energy drinks rarely adopt these features. However, using a branded cap is a simple way to establish a unique identity.

The slim bottle shape is also quite different from Japan’s typical wide 350ml and 500ml cans. It has a sleek appearance similar to Coca-Cola’s past energy drink, Burn, which was also sold in a bottle can.

Priced at just 138 yen, with a well-balanced 300ml volume, a flavor profile that’s both refreshing and satisfying, and one of the highest caffeine contents in Japan, Energy Hunter has significant potential. With a variety of flavors and colors, nationwide availability through AEON’s distribution network makes it even more appealing. This drink has everything going for it (●´ω｀●).

I usually buy energy drinks in bulk or pick them up abroad, and I rarely purchase them individually in stores. However, since Energy Hunter is easily available at convenience store-style AEON outlets like My Basket and is so affordable, I’ve already bought a few bottles. Hopefully, they’ll release a follow-up product soon!

Everyone's Old Energy Hunter (Topvalu) taste and ingredient opinions and ratings

sss ：2023年5月 1日

★★★★★

これ好きだったけど、もう終売みたいで悲しい。
個人的には国内エナジードリンクの中でもなかりメジャーな方だと思ってた。
今後は他シリーズとして展開するのだろうか…

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