ASAP CLUB AWAKEN

Posted on April 3, 2023 | Last updated February 1, 2025

ASAP CLUB Energy Drink AWAKEN
Released on March 21, 2023, "ASAP CLUB" energy drink made its debut with a PR campaign featuring YouTubers and sponsorship of Breaking Down events.

Be sure to check out the review of ASAP CLUB Energy Drink BalanceD, which was released simultaneously.

ASAP CLUB AWAKEN

Manufacturer	JIDAI
Country of Origin	Japan
Price	180 JPY
Flavor	classic flavor
Total rating	★★★☆☆

Features and recommendations for ASAP CLUB AWAKEN

癖のない王道系フレーバー
ドーパミンに変換されるL-ドーパを含むムクナを配合

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of ASAP CLUB AWAKEN

When opening the can, a familiar, classic flavor aroma fills the air. It reminds me of the balanced, classic flavor of drinks like Energy Bomber. Now, let's take a sip.
Flavor of ASAP CLUB Energy Drink AWAKEN
Upon tasting, the flavor is a sweet and sour, easily recognizable classic taste. The acidity is mild, with a slight chemical undertone and a light texture. The sweetness and fragrance are not overwhelming, but just the right amount of classic flavor lingers, making it a drink that's easy for anyone to enjoy.

While it doesn't have the strong punch or distinctiveness of Red Bull or Monster Energy, this drink sticks to a familiar and safe classic flavor. In contrast to many one-off Japanese products that tried to stand out but missed the mark, ASAP AWAKEN gets it just right.

If you're expecting a taste that's true to the energy drink experience, you won't be disappointed. It offers a well-balanced flavor and aroma.

Energy Ingredients of ASAP CLUB AWAKEN

Energy Ingredients of ASAP CLUB Energy Drink AWAKEN
Contains 52mg of caffeine, 550mg of arginine, Mucuna, and BCAA. The caffeine content is on the lower end, so you don't have to worry too much about your total intake for the day.

Mucuna is rich in L-Dopa, which is converted into dopamine (exact dosage unknown). Energy drinks with brain-boosting ingredients like this are becoming more common internationally, and this is one of the most interesting trends in energy drinks for me personally.

Design of ASAP CLUB AWAKEN

The can has a smooth, matte texture, with a simple design in blue and red.
Design of ASAP CLUB Energy Drink AWAKEN
The energy ingredients are listed not at the top, but at the bottom of the can.

Design of ASAP CLUB Energy Drink AWAKEN
On the back, there's an energy poem. After reading it, L-Dopa almost starts to sound like a mysterious ingredient.

Design of ASAP CLUB Energy Drink AWAKEN
The pink ASAP BalanceD released at the same time is sugar-free and comes in pink, while this blue ASAP AWAKEN looks like it would be sugar-free, but it actually contains sugar. Perhaps it's a reflection of the blue for men and pink for women theme.

ASAP CLUB's PR, with its influencer-driven approach, is pushing the brand forward. In Japan, the trend of larger-sized energy drinks is growing, so the 250ml size at ¥180 (excluding tax) places it in the high-price range. While the taste itself doesn't have any particular flaws, there are alternatives like Energy Bomber and Miracle Energy V that cost about half the price, or ZONe Energy, which offers double the quantity for the same price.

For ASAP CLUB, the key will be how well it can maintain repeat customers given its price, size, and flavor in the competitive market.