Burn Refresh Energy (first product released in Japan)

Posted on June 26, 2013 | Last updated February 21, 2025

The second flavor of Burn Refresh Energy to be released in Japan. The blue Burn—I'm curious about what it tastes like!

Burn Refresh Energy (first product released in Japan)

Manufacturer	Coca Cola
Country of Origin	Japan
Price	185 JPY
Flavor	Apple、Kiwifruit
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Ugh, too beautiful...

When poured... the color is a suspicious blue. It sparkles.
The fragrance is also quite strong, with a heavy kiwi & apple scent that immediately hits as soon as the can is opened. This strong scent is exactly what I associate with energy drinks.
The taste is just as expected, kiwi and apple. If I had to choose, the apple flavor is a bit stronger. True to its name, "REFRESH ENERGY," it has a refreshing scent and is actually pretty tasty.
If you didn’t know it was an energy drink, you'd think it was a delicious fruit juice with this flavor, which could make it popular.

The aftertaste leaves a bit of apple acidity but is clean and refreshing. It might be something you'd want to drink during summer sports. It might not be widely accepted, but personally, I feel like it’d be great to drink when you're out of breath from physical activity. Like after a hard game of basketball, a drink of REFRESH ENERGY.

By the way, it seems that REFRESH ENERGY has a touch of flavor from the "blue agave," which is the main ingredient in tequila. If they were going all-in with the flavor, they could even make this the main note, not just an accent.