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C4 PERFORMANCE ENERGY Popsicle GRAPE

Posted on April 10, 2024 | Last updated January 29, 2025

C4 PERFORMANCE ENERGY Popsicle GRAPE
Released in January 2024, C4 PERFORMANCE ENERGY Popsicle GRAPE is one of three flavors in the collaboration series with the ice cream brand "Popsicle."

This is the third collaboration with a major brand, following Starburst and Skittles. Many brands entering the fitness supplement market actively collaborate with well-known brands like these to reach a wider, general audience.

C4 PERFORMANCE ENERGY Popsicle GRAPE

ManufacturerNutrabolt
Country of OriginUSA
Price3.49 USD
FlavorGumGrape
Total rating★★★☆☆

Author informationAuthor: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of C4 PERFORMANCE ENERGY Popsicle GRAPE

Upon opening the can, a rich, sweet-and-sour grape candy aroma fills the air. When poured into a glass, I was surprised to see that the liquid is colorless and transparent. With such a strong grape scent, I had expected the contents to be purple, just like the flavor color on the can. Let's take a sip.

Flavor of C4 PERFORMANCE ENERGY Popsicle GRAPE

The first sip reveals a delightful balance of mild tartness and pleasant sweetness, along with an artificial bubblegum grape and ice candy grape flavor that spreads across the palate.

Despite the intense and chemical-like grape aroma, the taste is much gentler, with a sweet grape flavor. The carbonation provides a satisfying fizz, adding to the refreshing sensation.

The mouthfeel is smooth, and the flavor of grape lingers subtly without overwhelming. There’s no unpleasant aftertaste from artificial sweeteners, making this a classic, old-school grape flavor with no fruit juice, but perfectly enjoyable from start to finish.

Energy Ingredients in C4 PERFORMANCE ENERGY Popsicle GRAPE

Energy Ingredients in C4 PERFORMANCE ENERGY Popsicle GRAPE

It contains 200mg of caffeine, beta-alanine from carnosine, and betaine from BetaPower. Unlike other series, this one does not include citrulline or choline.

Design of C4 PERFORMANCE ENERGY Popsicle GRAPE

The can design for the Popsicle series is different from the usual C4, with a smooth finish. The top of the can uses the flavor color, with clear branding featuring the Popsicle logo and flavor name.

Design of C4 PERFORMANCE ENERGY Popsicle GRAPE

On the bottom of the can, the label reads "SPORT + FITNESS." Unlike previous C4 ENERGY cans, which often featured bold expressions like "SUPER HUMAN" or "SUPER BRAIN," the messaging here is more general and approachable.

Design of C4 PERFORMANCE ENERGY Popsicle GRAPE

On the side, the Popsicle logo and ice candy illustration are prominently displayed in an easy-to-recognize collaboration design.

Design of C4 PERFORMANCE ENERGY Popsicle GRAPE

The back of the can, which typically includes detailed ingredient information in C4 products, now features a softer, more approachable message that suggests it supports everyday sports activities.

This collaboration with the iconic Popsicle brand clearly indicates that the goal is to expand the appeal of the product beyond the core fitness audience and into a more general market, increasing share across a broader demographic.

Design of C4 PERFORMANCE ENERGY Popsicle GRAPE

It feels more like "Popsicle has released an energy drink" rather than "C4 has partnered with Popsicle," suggesting that the aim is to make the product accessible and appealing to a wider audience.

Design of C4 PERFORMANCE ENERGY Popsicle GRAPE

Many energy drink brands that have entered the market from the supplement industry are actively collaborating with large, established brands like Popsicle. This is part of a new movement in fitness-focused energy drinks that has never been seen in the 20+ year history of the American energy drink market. It’s exciting to think about what kind of future collaborations we’ll see.

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