BODYGUARD Energy Drink

Posted on May 20, 2021 | Last updated February 4, 2025

Bodyguard Energy Drink by Cheerio. This is a regional and store-limited product, available at select 7-Eleven stores in Chiba and Saitama.

It began its pre-sale nationwide at 7-Eleven stores on June 29, 2021, and is expected to expand for nationwide availability.

BODYGUARD Energy Drink

Manufacturer	Cheerio
Country of Origin	Japan
Price	178 JPY
Flavor	classic flavor
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Sweet and Sour Natural Fragrance, Classic Flavor

Oh, the color is such a vibrant blue!
The color coming out is exactly as imagined from the can, and even after trying so many different types, it still surprises me. Energy drinks are fun! (*´艸｀*)
BODYGUARD Energy Drink
The flavor is a classic one, easy to recognize. The sourness is mild, and the sweetness isn’t too intense, which makes it surprisingly gentle for such a bright color.

The scent has a sweet, perfume-like quality, which made me think it might be hard to drink. However, the taste itself is gentle, and surprisingly, it’s a flavor that doesn’t have much of an aftertaste. The sweet, perfume-like fragrance lingers lightly as an aftertaste.

BODYGUARD Energy Drink
Considering the color and the sweet, artificial scent, I expected a more chemical-like taste and lingering fragrance. However, this flavor is much more natural and aligns well with the classic flavor description.

Despite the color, it doesn't taste artificial, so I recommend closing your eyes and savoring it. You'll experience an unexpectedly easy-to-drink, classic flavor.

BODYGUARD Energy Drink's Energy Ingredients

BODYGUARD Energy Drink
It contains 150mg of caffeine and 800mg of arginine. A simple composition. With a 500ml large capacity, 150mg of caffeine feels just right.

BODYGUARD Energy Drink's Design

BODYGUARD Energy Drink
The BODYGUARD logo shines in blue, the same as the Lifeguard logo from Cheerio. The drink looks just like the blue color on the can, which is great for an energy drink.

BODYGUARD Energy Drink
The gray and black camouflage pattern highlights the blue glow. By the way, Cheerio previously released a carbonated drink in a PET bottle under the Bodyguard name, but this time it seems to have returned as a can energy drink.

BODYGUARD Energy Drink
The black tab is a nice touch. Adding a colored tab really helps reduce the cheap look that some Japanese products have.

This BODYGUARD Energy Drink wasn’t listed on Cheerio's official website, despite being announced on their official Twitter. Maybe it was a regional limited release?