clever ENERGY DRINK HONEYDEW MELON

Posted on August 20, 2024 | Last updated January 28, 2025

This is the clever ENERGY DRINK HONEYDEW MELON, a private brand energy drink from the Austrian supermarket chain "BILLA," released in August 2022.

I bought it in 2024 from a BILLA store in the Czech Republic, and unlike in Austria and Germany where it's labeled as "Honigmelone" in German, here it is listed in English. For foreigners, this is much easier to understand.

clever ENERGY DRINK HONEYDEW MELON

Manufacturer	BILLA
Country of Origin	Austria
Price	0.49 EUR
Flavor	Melon
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of clever ENERGY DRINK HONEYDEW MELON

Upon opening, a sweet melon scent fills the air. At first, it seemed a bit artificial, but gradually I got used to it, and it started to feel like the sweet scent of melon flesh was well reflected in the flavor, creating a refreshing atmosphere.
Flavor of clever ENERGY DRINK HONEYDEW MELON
When I took a sip, a sweet and smooth melon flavor spread across my palate. There's a slight tanginess, which keeps the sweetness surprisingly light and gives it a refreshing, crisp taste. It's not as juicy as you might expect, which I think is typical for honeydew melon.

With its refreshing flavor and fragrance, rather than just tasting like melon, it offers a fruit mix flavor with a delicate, refreshing scent reminiscent of pear or elderflower. The use of flavoring is especially impressive.

Personally, I like this refreshing flavor, and I would say it's a well-balanced, easy-to-drink flavor with a pleasant taste that’s perfect for drinking casually in the summer, even without any fruit juice.

Energy Ingredients of clever ENERGY DRINK HONEYDEW MELON

Energy Ingredients of clever ENERGY DRINK HONEYDEW MELON
Contains 80mg of caffeine and 75mg of taurine. No other energy ingredients are included.

Design of clever ENERGY DRINK HONEYDEW MELON

The main color is yellow, reflecting the yellow melon flesh, and the design has a sharp silver cut-out look with the word "ENERGY" written on it—just the kind of tacky design you'd expect from a supermarket's private brand energy drink.
Design of clever ENERGY DRINK HONEYDEW MELON
The combination of silver and yellow significantly reduces the legibility of the text, so I would prefer it if they avoided this. I personally liked the simpler white-based design that's common across the clever brand. For some reason, when it comes to energy drink products, the design tends to look tacky...

This isn't just true for supermarket private brand products, but for energy drinks in general. Energy drinks often try to reflect an image that matches their ingredients, which leads to packaging designs like this one, aiming to create an "energy" vibe.