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clever ENERGY DRINK MARILLE HOLLER

Posted on August 22, 2024 | Last updated January 28, 2025

clever ENERGY DRINK MARILLE HOLLER
The new apricot-elderflower flavor from clever’s energy drink series, a private brand of the Austrian supermarket chain "BILLA," was released in July 2023. I bought it in Austria during the summer of 2024.

I have the impression that clever’s energy drinks always have high-quality flavors, so I’m looking forward to trying this one. Let’s dive into the review.

clever ENERGY DRINK MARILLE HOLLER

ManufacturerBILLA
Country of OriginAustria
Price0.49 EUR
FlavorApricotElderflower
Total rating★★★☆☆

Author informationAuthor: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of clever ENERGY DRINK MARILLE HOLLER

Upon opening, a sweet and sour apple-like fragrance is released, with a faint floral sweetness weaving through, creating a complex aroma.
Flavor of clever ENERGY DRINK MARILLE HOLLER
Taking a sip, the soft and refreshing sweet-sour apricot flavor spreads across the palate, with a floral note lingering in the aftertaste. The floral flavor feels slightly like an off-taste, and it's hard to pinpoint what exactly it's meant to represent...

When I translated the flavor name, I realized it was apricot and elderflower, and I understood it was indeed elderflower. Elderflower is a common flavor used in European energy drinks.

Other brands' elderflower flavors are often more refreshing, but clever's takes a much calmer, herbal, and more mature approach. The elderflower helps soften the strong sweet-sour apricot flavor, making it more mellow and balanced.

This makes it less suitable for those who seek a bold energy drink but perfect for those who enjoy a subtle, fruity taste without too much punch. It also seems like it would be very popular among women.

Energy Ingredients of clever ENERGY DRINK MARILLE HOLLER

Energy Ingredients of clever ENERGY DRINK MARILLE HOLLER
Contains 80mg of caffeine, 75mg of taurine, 50mg of inositol, and 25mg of glucuronolactone.

Design of clever ENERGY DRINK MARILLE HOLLER

The design features an apricot-inspired orange main color paired with a sleek mirror silver finish, resulting in a somewhat tacky design typical of supermarket private brand energy drinks. I personally preferred the previous simpler design.
Design of clever ENERGY DRINK MARILLE HOLLER
Supermarket private label products generally have simpler designs, but energy drinks tend to fall into the trap of tacky designs. This new clever ENERGY DRINK series follows that trend. While it's possible to enjoy this "tacky" design as a bit of a joke, I'd personally prefer if clever's other products had a design more in line with their usual simple and clean look.

Energy Drink-kun's Personal Rating

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