clever ENERGY DRINK ORIGINAL

Posted on October 20, 2023 | Last updated January 31, 2025

clever ENERGY DRINK ORIGINAL
The original flavor from the clever energy drink series, a private brand of "BILLA," a supermarket chain originating in Austria and operating across Central and Eastern Europe.

European private-brand energy drinks are known for being affordable, accessible, and enjoyable for the general public. So, how does BILLA’s energy drink measure up in terms of flavor?

clever ENERGY DRINK ORIGINAL

Manufacturer	BILLA
Country of Origin	Austria
Price	0.49 EUR
Flavor	classic flavor
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of clever ENERGY DRINK ORIGINAL

Upon opening the can, a sweet and tangy aroma characteristic of classic energy drink flavors fills the air. The liquid inside is a deep yellow, typical of this flavor category. Let's give it a try.
Flavor of clever ENERGY DRINK ORIGINAL
As soon as it hits the tongue, a well-balanced, Red Bull-like classic energy drink flavor spreads throughout the mouth.

Neither the sweetness nor the acidity is overpowering, and it lacks the sticky aftertaste often associated with some brands, making it even smoother and easier to drink than Red Bull.

It delivers a satisfying yet not overly heavy classic energy drink taste. Considering it can be purchased for around 60 yen, it’s an excellent alternative for those who don’t feel the need to stick with expensive major brands—clever’s energy drink truly holds its own in terms of taste.

By avoiding unnecessary quirks or overpowering elements, this private-brand energy drink embodies the perfect balance. clever ENERGY DRINK ORIGINAL successfully achieves a universally appealing classic energy drink flavor.

Energy Ingredients of clever ENERGY DRINK ORIGINAL

Energy Ingredients of clever ENERGY DRINK ORIGINAL
It contains 80mg of caffeine and taurine, providing a standard energy ingredient profile comparable to Red Bull and other 250ml energy drinks.

Design of clever ENERGY DRINK ORIGINAL

The design is simple, featuring only the "clever" logo from BILLA’s private brand in white and blue.
Design of clever ENERGY DRINK ORIGINAL
Unlike some energy drinks that aim for an edgy or intense look, supermarket private-brand energy drinks don’t need to project that kind of image. A clear, approachable, and neutral design works best—something that even a housewife could casually pick up while shopping.

BILLA and its affiliated supermarkets offer many other products with the same straightforward and easily recognizable clever branding.
Design of clever ENERGY DRINK ORIGINAL
If you ever visit Europe, I highly recommend browsing beyond the energy drink aisle—you’ll get an even better sense of the local supermarket atmosphere!