CULT RAW ENERGY ORIGINAL

Posted on August 23, 2023 | Last updated January 31, 2025

CULT RAW ENERGY ORIGINAL
The original of CULT ENERGY, a long-established energy drink brand from Denmark. The version being reviewed here features the design from its initial release. Since then, the design has been completely revamped, and the brand image has changed quite a bit.

CULT RAW ENERGY ORIGINAL

Manufacturer	CULT
Country of Origin	Denmark
Price	0.7 EUR
Flavor	classic flavor、Chemicals
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of CULT ENERGY ORIGINAL

When opened, a distinct and familiar traditional energy drink aroma bursts out.
Flavor of CULT RAW ENERGY ORIGINAL
When you take a sip, the sweet and sour traditional flavor spreads, followed by a sharp chemical aftertaste.

The base flavor is a stable Red Bull-type taste, but the chemical flavor gives it a clean finish, making it a well-executed flavor.

The chemical taste is barely noticeable, so the sweetness, acidity, and bitterness are all well-balanced without any of them overwhelming the others, creating a classic energy drink flavor.

The brand doesn't overemphasize its individuality, creating a traditional flavor that anyone can recognize. This is highly rated. Especially with classic flavors, if the taste becomes too distinctive, many people might stop drinking it. I believe a standard taste that doesn’t feel odd to anyone is crucial for a brand's main product.

Energy Ingredients of CULT ENERGY ORIGINAL

Energy Ingredients of CULT RAW ENERGY ORIGINAL
Contains 80mg of caffeine, taurine, and guarana. It’s a simple mix.

In the early 2010s, CULT ENERGY often highlighted the caffeine content, and this design also mentions that "320mg of caffeine per 1L" is included.
Caffeine Content in CULT RAW ENERGY ORIGINAL
That said, in reality, it contains the standard 80mg of caffeine per 250ml. I think they could have skipped specifying the 1L amount... (^_^;)

Design of CULT ENERGY ORIGINAL

Design of CULT RAW ENERGY ORIGINAL
A matte black texture with the red CULT logo stands out in the design.

You can tell they’re trying to fill the space with text everywhere. It feels a bit cluttered, which makes the design hard to focus on. It seems like a more simplified design or adjustments to the placement and sizes of the elements could improve it.

Design of CULT RAW ENERGY ORIGINAL
The tab is a red one matching the CULT logo. In the 2010s, the entire CULT ENERGY series featured red tabs on all products.