Red Bull Summer Edition on Line News
On July 7th, Red Bull Summer Edition was released in Japan for a limited time, and many websites announced the press release. At Energy Drink Mania, we were able to update the news right away (●´ω｀●)
A little later, the Red Bull Summer Edition was also featured on curation-type news sites and Line News, where the Energy Drink Mania page for Red Bull was referenced.
It wasn’t an overwhelming amount of traffic, but there was a steady flow of visitors from Line News.
Curation-type references are hard to understand and feel more like a formality, but many people tapped on these ambiguous links and visited, which made me happy to think that they might have peeked into the world of energy drinks.
It might be a hassle, but if curation media would at least include a site overview, it could be a bit better, haha.
It’s impressive how even a simple new product from a beverage manufacturer can generate press releases from various industries. It really shows how closely Red Bull is connected with a wide range of industries. The promotion strategies they’ve been using worldwide are completely different from regular companies. Whether the Summer Edition will sell out or not, their methods are incredibly effective. In fact, no one else can replicate it, haha.
Both the Red Bull Summer Edition release news and the Monster Ultra release news were covered early, and I was lucky to be able to report them.
As someone who drinks energy drinks from all over the world, I want to continue providing news with a unique perspective, along with in-depth background and extra details, to be a satisfying source of information for energy drink enthusiasts.
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Author: Energy Drink-kun
In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
Since 2001, Energy Drink Maniac has been drinking energy drinks and providing the most detailed reviews of global energy drinks based on firsthand research.
1534 flavors reviewed.
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The collection includes approximately 7,000 types of energy drinks from different countries, sizes, and designs.