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I witnessed that "people don't look at the content when retweeting."

Posted on June 14, 2019 | Last updated February 16, 2025

When retweeting, people generally don't read the content of the tweet carefully, and if there is a link, they don't even bother clicking on it, retweeting impulsively instead.

This is something I feel when tweets spread on Twitter.

The other day, when the review of Monster Energy Ultra Paradise got over 7,000 retweets, a lot of people thought it was a new product coming to Japan and retweeted and replied. It made me realize that they weren't even looking at the content.

Until now, I’ve been doing both SNS and the website mainly for people who are knowledgeable about energy drinks, but recently, as my followers have increased, more people with just a little interest in energy drinks have joined. So I’ve been trying to make things as understandable as possible, writing with the assumption that readers have no prior knowledge—not just about energy drinks, but even general international issues.

As a result, I think the site will become something anyone can understand and more widely accessible to a broader audience.

By the way, regarding SNS management, I've started to think it would be nice if even people who are not deeply into energy drinks just recognized my account as “I’ve seen that account somewhere.”

Since I’m updating the energy drink specialist site...

≪OLD The report on the spring open event at Yokota Air Base appeared as a Google recommendation The ranking dropped due to Google's June core algorithm update. NEW≫

Author informationAuthor: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.