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Monster Energy VR46 THE DOCTOR makes a comeback in Japan

Posted on October 11, 2021 | Last updated February 16, 2025

On October 12, 2021, Monster Rossi was re-released in Japan and is now a regular product, which shows that the energy drink boom is still alive, and the competition for market share is heating up. It's becoming quite interesting.

Recently, with the trend of larger energy drinks and the fierce competition for new flavors and releases, it was definitely a great decision to release the VR46 THE DOCTOR. I honestly didn't understand why it was limited edition in 2017.

Monster Energy has had huge success with the Pipeline Punch, and they’ve managed to establish the image of "delicious Monster Energy", so I think VR46 THE DOCTOR will do well too.

Compared to Pipeline Punch, VR46 THE DOCTOR has a refreshing, lighter taste that might appeal to people who don't typically drink energy drinks, and I think it could become even more popular.

If someone says, "This tastes like Fanta Orange!", it would be quite sad... but those people should try drinking Fanta Orange and VR46 THE DOCTOR at the same time and compare them (^_^;)

I happened to have the chance to try the re-released VR46 THE DOCTOR before it hit the shelves. It was great to enjoy the fresh orange flavor again, and I was reminded of just how delicious VR46 THE DOCTOR is. It’s fantastic to think that we can enjoy this fresh orange flavor in Japan once more. Fans will definitely be thrilled.

≪OLD　Coca-Cola has discontinued the 500ml PET bottles in supermarkets and will now offer 350ml, 700ml, and 1500ml sizes instead. There are almost no Raizin Energy Drinks available.　NEW≫

Author informationAuthor: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.