Tropicana cancels the release of a new product due to misleading packaging design
Tropicana 100% Whole Fruit Melon Taste 900ml Paper Pack
One of Kirin's Tropicana series, "Tropicana 100% Whole Fruit Melon Taste 900ml Paper Pack," received an order for corrective action from the Consumer Affairs Agency due to a significant mismatch between the design and the actual contents. It became quite a topic of discussion online.
The details are as follows:
- Approximately 98% of the ingredients are grape, apple, and banana juice
- Only 2% melon juice is included
- Labeling says "100% MELON TASTE"
- Labeling says "900ml Whole Fruit Concentrated Melon Taste Juice 100%"
- The design prominently features a mask melon
If the assumption is that the product contains a lot of melon juice, this could be misleading...
The taste can be made to resemble any fruit flavor, whether real fruit juice is used or not. Even with no fruit juice, a specific fruit flavor can be replicated. The melon flavor, with just 2% melon juice, can likely be easily reproduced. Some reviews mentioned, "Even though it says 2%, it tasted like melon and was good."
Cancellation of New Tropicana Pomegranate & Prune Taste Release
The new "Tropicana Pomegranate & Prune Taste" that was scheduled to be released on September 13 has been cancelled. Kirin stated that they decided "it was necessary to carefully examine the packaging labels and make improvements."
The "Tropicana 100% Whole Fruit Melon Taste 900ml Paper Pack" was previously subjected to a corrective action order by the Consumer Affairs Agency for violating the Premiums and Representations Act and the Act Against Unfair Competition (misleading representations), which required them to take preventive measures. This might also apply to the "Tropicana Pomegranate & Prune Taste."
It seems that the pomegranate and prune juices may not have been included in significant amounts. According to the details, it seems that the juice contains "apple, grape, pomegranate, and prune." Apple is, in fact, quite effective and convenient in these products.
It looks like "Tropicana Pomegranate & Prune Taste" will be discarded. It's quite a shame, especially since it was so close to release, but violating the laws against misleading representations is not acceptable. However, it is unfortunate that such a product will go to waste.
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