effect energy drink

Posted on January 26, 2021 | Last updated February 5, 2025

effect energy drink
Effect is an energy drink brand from Germany, known for its wide variety of sizes and extensive distribution, making it one of the leading local brands in the country.

The Effect Original, which I’m reviewing here, is the ultimate classic flavor that tastes great every time. It’s one of the energy drinks you absolutely must try when visiting Germany. It’s a brilliant example that reminds you just how delicious a classic flavor can be—truly a return to the basics.

effect energy drink

Manufacturer	MBG
Country of Origin	Germany
Price	0.99 JPY
Flavor	classic flavor
Total rating	★★★★★

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Sweet and Sour, Refreshing, the Ultimate Classic Flavor

Opening the can reveals the unmistakable classic scent. The drink itself is a bright, golden color, typical of energy drinks.
effect energy drink
When you take a sip, the refreshing, sweet and sour classic flavor fills your mouth, complemented by a subtle chemical taste that doesn’t overpower the main flavor. The taste is very close to Red Bull, with a perfect balance of sweetness and acidity, and the faint, yet delightful presence of fragrance and chemical notes is simply irresistible!

There are no off-flavors, and it doesn’t linger too long, making each sip satisfying. This perfected taste is likely the reason why Effect Energy has been loved for so long.

Ah, so this is how delicious a classic flavor can be… it’s a perfect reminder. After trying so many different energy drink flavors around the world, drinking Effect Energy’s classic flavor takes me back to the first time I ever drank an energy drink and was amazed back in 2002.

effect energy drink
Even when served with ice, the fresh taste remains, and it's just as enjoyable. When compared to major brands, Effect Energy doesn’t fall short and may even win over some people who prefer it!

Effect Energy Drink's Energy Ingredients

effect energy drink
Contains 160mg of caffeine, 2000mg of taurine, and glucuronolactone, among other standard energy drink ingredients.

Effect Energy Drink's Design

The design features a matte finish with a smooth texture and simple red circles. It has won several awards, including the German Design Award in 2020.

effect energy drink
Since its release in 2002, the design has remained largely unchanged, and Effect Energy offers a wide range of sizes. The main products are 250ml, 330ml, and 500ml, with additional offerings like glass bottles and large-capacity PET bottles, making it a top contender in size variety within Germany.

effect energy drink
In Germany, Effect Energy offers more options than global giants like Red Bull and Monster Energy. When visiting, you'll quickly see that Effect Energy is one of the major brands available at stores.

The simple design and consistent classic taste continue to impress, and after trying it, you’ll understand why they can maintain such a wide range of sizes.

Additionally, Effect Energy has also released collaborative designs and even a 1L large-size can, showing how widely recognized the brand is in Germany.
effect energy drink
As you keep looking at its simple yet refined design, don’t you find yourself increasingly drawn to the charm of Effect Energy?

If you’re traveling to Germany, you’ll likely find it in supermarkets, so make sure to experience the delicious refreshment it offers to soothe your tired body during your trip.