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ENERGY RAMBO

Posted on April 14, 2024 | Last updated January 29, 2025

Energy Rambo
Energy Rambo is an energy drink from the NID private brand, available at drugstore chains nationwide.

With a name and design intentionally crafted to be so uncool that it will make you laugh when you find it in stores, this is a true private-brand energy drink. What does it taste like? Let’s give it a try.

ENERGY RAMBO

ManufacturerNID
Country of OriginJapan
Price168 円
Flavorclassic flavor
Total rating★★★☆☆

Author informationAuthor: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of Energy Rambo

Upon opening, a sweet and tangy fruity aroma of a classic flavor fills the air. The drink itself has a very obvious yellow color. Let’s give it a try.
Flavor of Energy Rambo
When you take a sip, the sweet taste, moderate acidity, and the crisp sensation of carbonation provide a very characteristic, easy-to-understand classic flavor that fills your mouth.

The sweetness isn’t too intense, and the aroma isn’t overpowering, so the overall balance is just right. The aftertaste is also perfectly balanced, with a pleasantly lingering sweet and sour flavor, offering a satisfying experience of a classic flavor.

There are no chemical or off-flavors that might make you feel uncomfortable, so this can be considered a universally appealing classic flavor for anyone who seeks the typical taste of an energy drink.

Energy Components of Energy Rambo

Energy Components of Energy Rambo
Contains 100mg of caffeine, 312.5mg of arginine, 40mg of citrulline, 312.5mg of D-ribose, 205mg of ginseng, and 72.5mg of carnitine.

Design of Energy Rambo

The can features a black base with a neon pink lightning bolt, complemented by the product name "Energy Rambo," which embraces the playful and comical design.
Design of Energy Rambo
The glowing lightning neon highlights the real gold logo, and the “O” in RAMBO is represented as a power symbol, which is also used in the ZONe logo. The design is unpredictable—it's hard to tell whether it's all part of the joke or if it's naturally this quirky.

Design of Energy Rambo
The “RAMBO” text placed to fill the remaining space, along with the sudden use of a pink background color (distinct from the purple in the logos and catchphrases), gives it a somewhat disjointed feel, which is quite typical of a private brand energy drink and adds to the fun.

This orange “N iD” represents the NID Co., Ltd. logo, which plans and manufactures the private brand “NID PB” products sold at drugstores that are members of the Japan Drug Chain.
Design of Energy Rambo
Energy Rambo is available at multiple drugstores nationwide, so be sure to look for it at your nearest store.

According to the official NID website, “NID PB offers high quality and affordable pricing,” but Energy Rambo is priced at 168 yen (excluding tax), or 181 yen (including tax), which seems quite expensive for a private brand product. The cost comes to 238 yen (excluding tax) for a 355ml can, and 336 yen (excluding tax) for a 500ml can.

Typically, private brand products are known for being affordable, but this one is surprisingly pricey... Σ(´∀`;) The taste and ingredients are certainly great, so it all comes down to the price.

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