Umi Monogatari energy drink

Posted on October 26, 2021 | Last updated February 3, 2025

Umimonogatari Energy Drink (Mad Croc Original)
In 2015, an energy drink inspired by the pachinko game *Umimonogatari* was released. It features a unique product where the contents are based on the Mad Croc flavor, rather than an original *Umimonogatari* flavor.

Umi Monogatari energy drink

Manufacturer	Mad Croc
Country of Origin	Japan
Price	200 JPY
Flavor	classic flavor
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Taste of Umimonogatari Energy Drink

When opened, a classic, easily recognizable fragrance bursts out. The color is also yellow, just like Mad Croc. Now, let's try it.
Umimonogatari Energy Drink (Mad Croc Original)
Since it contains Mad Croc, it's a guaranteed delicious, classic flavor.

It has a sweet and tangy, refreshing taste with no excessive chemical aftertaste, and the finish is light, making it easy to drink. The balance of taste and aroma is perfectly suited for enjoying the classic flavor without being overwhelming.

Personally, I like the Mad Croc Original taste, so it's fine by me, but for those expecting a more *Umimonogatari*-themed flavor from the packaging, they might be a little disappointed to find it's just a standard, classic flavor.

Energy Ingredients of Umimonogatari Energy Drink

Energy Ingredients of Umimonogatari Energy Drink (Mad Croc Original)
Contains 50mg of caffeine and 120mg of arginine. The energy ingredients are the same as those in the Japanese Mad Croc.

Design of Umimonogatari Energy Drink

Design of Umimonogatari Energy Drink (Mad Croc Original)
An *Umimonogatari*-themed energy drink featuring the character Sam from the *Umimonogatari* series. It’s a mini-sized can priced at 200 yen, which I think would satisfy *Umimonogatari* fans if they manage to get one.

The logo indicates that it contains Mad Croc inside.
Design of Umimonogatari Energy Drink (Mad Croc Original)
Actually, the *Umimonogatari* energy drink you see here was the first release as a novelty product with Mad Croc inside, but after the license agreement expired, a second version was released. The first version ended up in clearance sales online due to excess stock...

The second version was released by Pachinko goods maker "Taikou" and was called the "Umi Energy Drink". The first and second versions were different products due to a change in the licensing manufacturer, meaning they weren't part of a series.

The second version seemed to have broader distribution channels, and inventory control seemed to be handled better until it was discontinued.