FLYING POWER BLUE

Posted on August 27, 2023 | Last updated January 31, 2025

This is FLYING POWER BLUE from the FLYING POWER series, a private energy drink brand by the major European supermarket chain ALDI.

When you look closely at the small flavor description "Heidelberry (Blueberry)," it makes sense why the product is named "Blue" even though the can is purple. Let’s dive right into it.

FLYING POWER BLUE

Manufacturer	ALDI
Country of Origin	Austria
Price	0.39 EUR
Flavor	Blueberry
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of FLYING POWER BLUE

When you open the can, a berry and cherry-like tangy aroma spreads out. The color of the liquid is a dark purple. Let's give it a taste.
Flavor of FLYING POWER BLUE
As you take a sip, the sweet and sour fruitiness of the blueberry flavor spreads across your palate.

The burst of blueberry flesh flavor and its real tangy taste are exceptional, and it’s very close in quality to the highly refined Red Bull Blue Edition in terms of the same blueberry flavor.

The fact that FLYING POWER BLUE has a taste that rivals the top-class non-juice blueberry flavor of Red Bull’s Blue Edition is a clear indicator of its high quality.

Since FLYING POWER is manufactured in Austria, just like the original Red Bull, it's interesting to see how they’ve enhanced the flavor with the same flavor profile while keeping the price at a third of the cost. People who don’t particularly care about the brand might prefer buying FLYING POWER BLUE for a third of the price.

Energy Ingredients of FLYING POWER BLUE

Energy Ingredients of FLYING POWER BLUE
It contains 80mg of caffeine and 1000mg of taurine, with a standard mix for a 250ml size.

With ingredients and flavors that are almost equivalent to major brands but priced at a third, FLYING POWER offers a great option for people who don’t necessarily care about the brand. It’s a typical European experience to find it stocked in large quantities in supermarkets. If you're traveling in Europe, I highly recommend exploring the local supermarkets.

Design of FLYING POWER BLUE

The combination of mirror silver and purple. Why is the product called "Blue" when the can is purple…? It doesn’t really give a blue impression, does it?
Design of FLYING POWER BLUE
As you can see from the angled design, this is clearly inspired by Red Bull. The "Blue" in the name is a direct reference to the Red Bull Blue Edition.

The mismatch between the name "Blue" and the can color might be off-putting for some. The design itself is not that cool, but the content is on par with major brands, which is what distinguishes the FLYING POWER series.

There are many major supermarket chains in Europe, and each one offers high-quality private-label energy drinks at a low price.
FLYING POWER BLUE
As you visit various supermarkets across different countries, you’ll experience firsthand how in-demand these low-cost private-label energy drinks are, with prices around 50 yen per can. If you're traveling in Europe, make sure to check out the large supermarkets and enjoy the great taste of their private-label energy drinks.