HELL ENERGY ACTIVE

Posted on November 25, 2019 | Last updated February 9, 2025

HELL ENERGY ACTIVE
Released in 2018, the HELL Energy Drink Active is a sports-oriented product. This year saw major brands entering the energy drink market targeted at sports scenes, and HELL also joined the trend.

HELL ENERGY ACTIVE

Manufacturer	HELL
Country of Origin	Hungary
Price	299 HUF
Flavor	Citrus fruit、Chemicals
Total rating	★★☆☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of HELL ENERGY ACTIVE

HELL ENERGY ACTIVE
Upon taking a sip, a chemical-like aroma and the taste of sour citrus fruits spread, accompanied by a faint aftertaste of artificial sweeteners. The flavor of the artificial sweeteners is too strong, creating a chemical flavor that's a bit hard to drink.

This is a flavor that I don't think you need to force yourself to drink in daily life. The taste of artificial sweeteners is very similar to that of Red Bull Sugar-Free.

Since the sugar content is reduced by 60%, it seems that the flavor of the artificial sweeteners became too pronounced, or perhaps this flavor was intentionally chosen. Personally, I wouldn’t repurchase it.

I have doubts about whether it can really be considered a drink for sports scenes in terms of taste and aroma.

Energy Ingredients of HELL ENERGY ACTIVE

HELL ENERGY ACTIVE
Contains 80mg of caffeine, 200mg of carnitine, and 90mg of BCAA in a 2:1:1 ratio of leucine, isoleucine, and valine. The inclusion of amino acids is a characteristic of HELL Active, but all of them are at levels where no special effects are expected.

Design of HELL ENERGY ACTIVE

HELL ENERGY ACTIVE
The silhouette is so clearly designed for sports that it’s a bit uncool... Couldn’t they have made it look a bit better?

HELL ENERGY ACTIVE
HELL Active features a design in blue and gray, which makes the large HELL logo placed across the entire can less noticeable.

HELL ENERGY ACTIVE
Along with the release of HELL Active, some promotional items were created, all using the blue and gray color scheme. These items were campaign merchandise released alongside the second version of Active in 2019, which included carnitine. If the Active series becomes a lineup, they could change the colors and release multiple flavors.