HELL ENERGY ICE COOL 2018 PLUM

Posted on November 6, 2020 | Last updated February 6, 2025

HELL ENERGY ICE COOL 2018 PLUM
The winter limited edition of HELL's 2018 release, the Ice Cool series, featuring plum. This was released as part of a winter edition set alongside the exquisite pear flavor.

HELL ENERGY ICE COOL 2018 PLUM

Manufacturer	HELL
Country of Origin	Hungary
Price	299 HUF
Flavor	Plum
Total rating	★★★★★

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of HELL ENERGY ICE COOL 2018 PLUM

The beautiful brandy-like color and the sweet and sour fruity aroma. It's hard to believe this is a low-cost energy drink ((o(´∀｀)o))
HELL ENERGY ICE COOL 2018 PLUM
When you take a sip, a fresh, sweet, and sour plum flavor spreads across your palate. The flavor of fruit juice-based energy drinks, which can often be off-putting, is completely transformed into a plum-like taste, but the HELL Ice Cool Plum takes it to the next level, delivering a fresh, rich, and refreshing experience. The good qualities of plum are perfectly concentrated here.

The sweetness, acidity, and the lingering plum aroma shift over time, creating a rhythmic fruit flavor that lasts from start to finish. The way the flavor and scent evolve quickly replicates the richness of fresh plum flesh, setting it apart from typical fruit juice-free energy drinks.

At just 250ml, it feels like you finish it before you even realize it. And considering it's only priced at 120 yen for a low-cost energy drink, it's unbelievable.

Energy Ingredients of HELL ENERGY ICE COOL 2018 PLUM

HELL ENERGY ICE COOL 2018 PLUM
Contains 80mg of caffeine. No other energy ingredients are included, and it is juice-free.

Design of HELL ENERGY ICE COOL 2018 PLUM

Despite being a plum flavor, the can color is turquoise blue. It doesn’t directly evoke the color of plums, so it seems the design might be reflecting the winter chill. By the time the 2018 Ice Cool series was released, the HELLS series hadn't yet used purple, so it’s likely the turquoise blue was chosen intentionally.
HELL ENERGY ICE COOL 2018 PLUM
The large silhouette of the devil is clearly visible when the cans are lined up. Interestingly, once you get used to it, the initial tackiness fades and it starts to feel pretty cool (^_^;)

Here’s the overall image of the two Ice Cool series releases for 2018.
HELL ENERGY ICE COOL 2018 PLUM
In addition to new releases, two seasonal limited-edition flavors are released each year in both summer and winter. The HELL series always has new flavors coming out, so it's a fun brand to follow. If you get the chance to visit Europe, definitely try to buy them all and compare!