KONG STRONG FRUITY POWER BERRY MIX

Posted on February 8, 2022 | Last updated February 3, 2025

KONG STRONG FRUITY POWER BERRY MIX
A new fruit juice-infused series called "FRUITY POWER" has been launched by the private label energy drink brand KONG STRONG, sold at the European supermarket chain Lidl. One of the three flavors released simultaneously is the Berry Mix.

KONG STRONG FRUITY POWER BERRY MIX

Manufacturer	LiDL
Country of Origin	Germany
Price	0.39 JPY
Flavor	Black berry、Blueberry
Total rating	★★☆☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Adding a Chemical Touch to the Commonplace Blueberry Flavor

Upon opening the can, a berry-like scent mixes with a chemical odor, giving off a nostalgic candy-like blueberry vibe. This doesn’t seem to be the type that offers a fruity experience. Let's give it a try.

KONG STRONG FRUITY POWER BERRY MIX Flavor

When taking a sip, the sweet and sour taste of blueberries and blackberries is quickly followed by a chemical scent, creating a chemical berry flavor.

Personally, I felt that the chemical taste interfered with the berry mix flavor. It’s not particularly easy to drink.

While it's not a simple berry flavor, the chemical taste could be seen as a very energy drink-like taste. For those who enjoy the typical unhealthy taste often found in energy drinks, this would be perfect.

On the other hand, there is no real fruitiness, and as a berry mix flavor, it leaves a cheap impression. The "FRUITY POWER" series includes three flavors with small amounts of fruit juice. However, this Berry Mix seems to only have a token amount of fruit juice, so expect to experience a chemical berry flavor.

Energy Ingredients of KONG STRONG FRUITY POWER BERRY MIX

KONG STRONG FRUITY POWER BERRY MIX Energy Ingredients
Contains 75mg of caffeine and 900mg of taurine.

It includes 5% fruit juice, which is broken down as follows: 2.8% apple, 1.5% grape, 0.5% elderberry, 0.1% blueberry, and 0.1% raspberry.

Design of KONG STRONG FRUITY POWER BERRY MIX

The design combines a soft purple reminiscent of blueberries and grapes with a polygon-like pattern. This design is very similar to the one used for 28 BLACK, which is also sold in Germany...

KONG STRONG FRUITY POWER BERRY MIX Design

Using soft colors and silver, it doesn’t give off the typical dark energy drink vibe, making it appear more appealing to a general audience.

At a price point around 50 yen per can, it’s likely well known among those who frequently shop at Lidl. The color scheme might also make it appealing to women.