KONG STRONG WILD POWER COLOSSUS

Posted on January 8, 2023 | Last updated February 1, 2025

KONG STRONG WILD POWER COLOSSUS
This is the KONG STRONG COLOSSUS, an energy drink from the private brand of the European supermarket chain Lidl.

It shares the same base design as another private label energy drink from Lidl, "Freeway up." The product name COLOSSUS was originally part of the Freeway up series. It's interesting to see a product emerge across multiple brands, a unique feature of European supermarkets that sell multiple energy drink labels.

KONG STRONG WILD POWER COLOSSUS

Manufacturer	LiDL
Country of Origin	Germany
Price	0.39 EUR
Flavor	classic flavor
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of KONG STRONG COLOSSUS

Upon opening, a sweet and classic flavor aroma fills the air. This sweet scent and the strength of the aroma are exactly like the Monster Energy Original. Will the taste be similar too? Let's give it a try.
Flavor of KONG STRONG WILD POWER COLOSSUS
As you take a sip, the sweet and slightly sour flavor with a rich aroma fades away, presenting a classic flavor profile. It's very much like a Monster Energy clone in terms of taste.

The classic flavor is rich, but neither the sweetness nor the sourness lingers too long, offering a clean, refreshing taste. The balance of satisfaction and drinkability is well-executed, making it a highly refined classic flavor.

In Europe, it's not uncommon for private label energy drinks to surpass major brands in taste while maintaining an extremely low price, and KONG STRONG COLOSSUS is one of these examples.

Unless you're particularly attached to major brands, KONG STRONG COLOSSUS should be more than sufficient.

Energy Ingredients of KONG STRONG COLOSSUS

Energy Ingredients of KONG STRONG WILD POWER COLOSSUS
It contains 100mg of caffeine, 2000mg of taurine, 10mg of glucuronolactone, 25mg of ginseng, 500mg of carnitine, and 10mg of guarana. The energy ingredients are on par with major energy drink brands, offering a standard level of performance.

Design of KONG STRONG COLOSSUS

Design of KONG STRONG WILD POWER COLOSSUS
The design features the same scale pattern and claw marks as the Freeway up series from the same Lidl private label energy drink brand, evoking a connection to Freeway up.

Design of KONG STRONG WILD POWER COLOSSUS
The large KONG STRONG logo and the half-face of a gorilla are consistent throughout the series.

Design of KONG STRONG WILD POWER COLOSSUS
On the back, you can find the popular vegan mark, as well as the LiDL brand logo.

The yellow-green color made me wonder what flavor it could be, but with the taste, aroma, and claw mark design, it’s clear this product is inspired by Monster Energy.