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LIVE PLUS TART APPLE

Posted on December 10, 2024 | Last updated January 27, 2025

LIVE PLUS TART APPLE
This is the Tart Apple flavor from LIVE PLUS, a well-established energy drink brand from New Zealand.

Originally launched by Coca-Cola in 1999 as "LIFE PLUS," the brand was later rebranded as "LIVE PLUS" after becoming a part of the Monster Energy family.

LIVE PLUS is a brand unique to New Zealand that is relatively unknown overseas, and it actually has a longer history than brands like Monster Energy and Rockstar.

In 2024, I had the opportunity to visit New Zealand for the first time, and I was finally able to experience a flavor that has been beloved for many years.

LIVE PLUS TART APPLE

ManufacturerENERGY BEVERAGES
Country of OriginNew Zealand
Price2.19 NZD
FlavorApple
Total rating★★★☆☆

Author informationAuthor: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of LIVE PLUS TART APPLE

When opening the can, the scent of apple flesh is accompanied by a strong chemical smell. Could this be a chemical apple flavor!?
Flavor of LIVE PLUS TART APPLE
Upon tasting, a juicy and tart apple flavor that suggests the presence of apple juice fills the mouth, while the strong chemical scent envelopes the flavor, creating a distinct chemical apple experience.

While the chemical smell might make it seem like an artificial flavor, the natural sweetness and umami of the apple flesh come through so well that the apple and chemical notes blend surprisingly naturally.

The flavor doesn't carry the typical bitterness associated with chemical flavors, and the chemical note is simply an added scent of fragrance, which works quite well.

Even in the 500ml can, it is easy to drink, and since it offers that chemical sensation many people expect from energy drinks, it seems to have garnered a positive reception.

Energy Ingredients of LIVE PLUS TART APPLE

Energy Ingredients of LIVE PLUS TART APPLE
Contains 150mg of caffeine, 2000mg of taurine, 25mg of guarana, and 15mg of ginseng.

Design of LIVE PLUS TART APPLE

The design features a green background to represent the green apple, with black accents and the logo prominently displayed. It's difficult to give a strong evaluation of the design, as it feels quite basic. It could use more appeal.

Design of LIVE PLUS TART APPLE
Considering the excellent flavor of LIVE PLUS TART APPLE, it would have been nice to see a design that reflects the high-quality apple flavor and the chemical notes, making the overall experience feel more in harmony with the product's essence. As it stands, the design feels a bit wasted.

Energy Drink-kun's Personal Rating

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