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Matsukiyo ENERGY DRINK (11 Flavors) Reviewed & Explained

Last Updated April 12, 2025

Complete Review of All (11 Flavors) Matsukiyo ENERGY DRINK Flavors


Matomoto Kiyoshi's private-label energy drink series. The brand gained recognition primarily through Twitter spreading, causing it to disappear quickly from store shelves, creating a buzz with the phrase "The Matsukiyo energy drink is sold out!"—a two-step social media viral moment.

After the initial Matsukiyo energy drink release, the brand consistently triggered social media buzz, with every new release becoming a Twitter sensation. Press releases for new products would often feature "trending on social media" as a slogan. It’s rare for an energy drink to generate this level of attention, or rather, none other quite like it.

The Matsukiyo energy drink series stands out with its cans having a different color from the contents, and the concept is to pour it into a glass and enjoy the visual contrast. The colors of the drinks are so unusual they resemble nothing found in nature, adding an element of fun to the experience.