Freeway up heidelbeere

Posted on July 10, 2022 | Last updated February 23, 2025

freeway up heidelbeere
This is the Heidelbeere, blueberry-flavored energy drink from the "freeway up" series, a private brand of the large German supermarket chain Lidl.

Launched alongside two other flavors, this new series has a completely revamped design compared to the previous "mixxed up" series. You can get a bottle for just 50 cents.

Freeway up heidelbeere

Manufacturer	Lidl
Country of Origin	Germany
Price	0.39 EUR
Flavor	Blueberry
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of Freeway up Heidelbeere

Upon opening, a rich aroma of blueberry jam spreads. The color is a natural purple hue. Let's take a sip.
Flavor of freeway up heidelbeere
When you take a sip, you'll experience a blueberry flavor that's slightly sweet with a noticeable tang. Following the acidity, a mild astringency spreads, giving it a surprisingly authentic blueberry fruit vibe, despite having no fruit juice.

The aftertaste is mild, and there’s no lingering residue in the mouth, making it light and easy to drink. While it doesn’t have a rich flavor, the fresh, fruity aftertaste clearly surpasses the level of a cheap carbonated sugar juice, which is impressive for an energy drink that costs only 50 cents.

Energy Ingredients of Freeway up Heidelbeere

Energy Ingredients of freeway up heidelbeere
Contains 80mg of caffeine and 1000mg of taurine. For about 50 cents, it contains energy ingredients comparable to major brands.

Design of Freeway up Heidelbeere

With the name Heidelbeere, the can features a design with a deep blue color and flashy elements like water droplets. For some reason, leaves are also included, though they don't seem to have any particular meaning.
Design of freeway up heidelbeere
The design is different from the previous "mixxed up" series, with a refreshed color and style, but the later releases in the freeway up series will return to the original scale design.