freeway up LIGHT

Posted on October 10, 2022 | Last updated February 2, 2025

This is freeway up LIGHT, a nearly zero-sugar energy drink from the private brand of the major supermarket chain Lidl.

freeway up LIGHT

Manufacturer	Lidl
Country of Origin	Germany
Price	0.39 EUR
Flavor	classic flavor
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of freeway up LIGHT

The bright champagne color and the scent with a hint of acidity give off a sense of a classic flavor with a European touch, where sweetness is toned down.
Flavor of freeway up LIGHT
Upon tasting, as expected, it has a classic flavor with a subdued sweetness and noticeable acidity, making for a refreshing taste. If you imagine a classic flavor without much sweetness, this is what you would get.

The aftertaste of artificial sweeteners is minimal, and it has a clear, smooth drinking experience. This would likely be enjoyable for those who aren't fond of intense, sugary classic flavors but still want to enjoy an energy drink-like taste.

Sugar-free classic flavors sold in Europe often have a sharp, refreshing taste with all sweetness removed. It’s not a "sugar-free version that tastes the same as the original sweetened one."

This freeway up LIGHT is also a sugar-free, European-style drink with the sweetness stripped away.

Energy Ingredients of freeway up LIGHT

Energy Ingredients of freeway up LIGHT
It contains 75mg of caffeine and taurine. It’s a very simple formulation, but considering it’s a private-brand energy drink priced at around 50 yen, this should be sufficient.

Design of freeway up LIGHT

Since it’s the almost sugar-free version of the black freeway up CLASSIC, the main color is blue, and the design uses the series' signature scale pattern.
Design of freeway up LIGHT
The red "freeway up" logo, the private brand's logo, and a large "X"-like symbol are placed at the center.