mixxed up classic

Posted on June 20, 2022 | Last updated February 2, 2025

mixxed up classic

The "Mixxed up Classic" is a staple flavor from Lidl's private label energy drink series, "Mixxed up." It is available in 250ml cans as well as larger pet bottles.

Mixxed up is a long-standing private label energy drink brand that has been sold across Europe since around 2007, undergoing design renewals and continuing to enjoy popularity.

mixxed up classic

Manufacturer	Lidl
Country of Origin	Germany
Price	0.33 EUR
Flavor	classic flavor
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of mixxed up classic

Opening the can releases a distinct sweet aroma typical of classic energy drink flavors. The color is quite dark.
Flavor of mixxed up classic
Upon taking a sip, you experience a refreshing tartness and a classic energy drink flavor. The sweet-and-sour taste doesn't linger too much, and the chemical taste is nearly nonexistent, with a sharp finish. The sweet aroma serves only as a light flavor accent. This well-balanced flavor and aroma create a universally enjoyable and classic energy drink experience.

For a drink priced around 50 yen, this offers great quality. Given this price and flavor, it makes you question the necessity of purchasing more expensive major brand energy drinks.

The original PB low-cost energy drinks in Europe tend to offer a flavor that avoids adding unnecessary unique characteristics, focusing instead on providing a universally pleasing energy drink taste that everyone can enjoy.

mixxed up classic is another excellent example of a widely appealing flavor, making it a welcome product for consumers.

If you don’t like the sweet aroma of mixxed up classic, you can go for Red Bull; if you prefer something sweeter, Monster Energy would be a good option. This creates a nice differentiation with major brand classic flavors.

Energy Ingredients of mixxed up classic

Energy Ingredients of mixxed up classic
Contains 75mg of caffeine, 1000mg of taurine, and glucuronolactone. The energy ingredients are in standard amounts, so the drink holds up well when compared to major brands in both taste and composition.

Design of mixxed up classic

Design of mixxed up classic
The design features a black can with green lightning bolts, a typical look for a low-cost energy drink. It seems the brand doesn’t emphasize building a design-based identity, focusing instead on offering "low price and high quality." This version of mixxed up classic is precisely what you’d expect from such an energy drink.

The design of the mixxed up series has undergone several changes since its release, and this particular one dates back to around 2012.

As with most European PB products, exceptional designs are rare. However, with both the flavor and ingredients at a standard level, it seems that consumers, especially those looking for a more affordable option, appreciate the value this product provides.