mixxed up ICE

Posted on June 19, 2022 | Last updated February 2, 2025

mixxed up ICE, a limited-edition flavor from the PB brand of a major supermarket, was released in 2012. Alongside it, mixxed up FIRE was also launched.

Not only available in cans but also in large-sized pet bottles, this product's availability and interesting marketing, such as being offered as a limited-time product, show the unique appeal of supermarket PB products and the flexibility they have in managing their own in-store presence.

mixxed up ICE

Manufacturer	Lidl
Country of Origin	Germany
Price	0.49 EUR
Flavor	Grapefruit
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of mixxed up ICE

Upon opening, a burst of grapefruit aroma fills the air. It has the scent of grapefruit candy, which strongly emphasizes the characteristic of the fruit. Let's give it a taste.
Flavor of mixxed up ICE
As you take a sip, the sweet and sour grapefruitade spreads across your palate without any fruitiness, bitterness, or astringency, followed by the lasting menthol cooling sensation. It fully captures the image of "mixxed up ICE" as suggested by its name.

The balance between the grapefruit flavor and the menthol cooling sensation is a perfect 50:50, with neither overpowering the other, making it a rare blend that successfully merges both flavors.

Since there is no leaning toward either the fruity flavor or menthol's refreshing sensation, its completion as a "cooling grapefruit flavor" is high, and it will undoubtedly appeal to a wide audience.

Energy Ingredients of mixxed up ICE

Energy Ingredients of mixxed up ICE
Contains 80mg of caffeine and taurine. No other energy ingredients are included.

Design of mixxed up ICE

Design of mixxed up ICE
As a supermarket PB product, the design isn't particularly elaborate. However, the combination of white and blue gives off a clear image of enjoying a cooling sensation.

The clear labeling of the flavor and taste on the front makes it easy to understand and piques interest.
mixxed up ICE
Since it’s a supermarket PB energy drink, there's not much to comment on regarding its design. However, the grapefruit flavor turned out to be surprisingly well done. If the design had incorporated the flavor image more, it could have been even more visually appealing than its current look.