In fact, Monster Energy Khaos was not so popular in Japan that it was bought by the case and sold out.

In reality, Khaos was just not being distributed

Unlike Pipeline Punch, which sold out due to overwhelming demand, Khaos was never bought up by the case due to its popularity. In fact, it simply disappeared from store shelves. Starting around April 2014, people began tweeting that they no longer saw it in stores across Japan.

最近、モンスターカオスを見かけなくなりました(エナジーイン

— 羽黒改Ver2.00 (@Haguro_CA) April 29, 2014

モンスターカオスこっちじゃみかけない

— 滅亡ジンオウ.net (@BlueDragonkun) April 25, 2014

そういえば最近モンスターカオスを売っているところを全く見ない

— 公共交通機関を使おう (@yasuand) May 30, 2014

@IKazuki0528swi コンビニではなかなか見かけなくなっちゃいましたよね。お酒の種類たくさん売ってる小規模スーパーみたいなとこだとたまに見かけるんですが・・・

— エナジー・ドリン君エナジードリンクマニア (@energydrinkun) June 12, 2014

何でモンスターカオスだけ打ってる店少ないの？！

— にょら (@manyb_nyora) July 28, 2014

モンスターのカオス飲みたいけど売ってへん

— J̥U̥N̥Z̥ḀB̥U̥ (@fictionalbox) July 29, 2014

モンスターカオスは今年になってから見かけませんね　＞RT

— 加賀 (@kaga_kancolle) July 31, 2014

それはそうと、モンスターカオスが最近どこにも売ってないんだけど

— あつあつあつあつあつあつ (@dappythedrummer) July 30, 2014

今はなかなか沖縄で見かけることがなくなったモンスターカオス。定価より安く売られている自販機があって、これ、たまにここで買って飲んでいる。 pic.twitter.com/1tHLwz2b1w

— けんせー (@kenSE69) October 14, 2014

The Truth Behind the Rumor of Monster Energy Khaos Discontinuation

So, why did the rumor about "Khaos being discontinued" spread? Here's the sequence of events:

1. Starting in the spring of 2014, Khaos became less and less visible on store shelves.
2. On September 21, 2014, a certain retailer's Twitter account tweeted that there were rumors about "Khaos" being discontinued (original text unchanged).
3. This tweet quickly spread, and the rumor gained traction.

So, it wasn't really a case of Khaos being so popular that it sold out everywhere. Instead, it just wasn't appearing on store shelves, and the final nail in the coffin was the "rumor" tweet.

September 14, 2014, The Lack of Khaos Availability

日本でカオスが全然取り扱いないところを見るとM-80とかRIPPERは絶対解禁されないだろうね・・・どっちも果汁多くてめちゃくちゃ美味いんだけど(´・ω・｀)

— エナジー・ドリン君エナジードリンクマニア (@energydrinkun) September 12, 2014

@greenkerocyan ツイートでも『カオス美味い』ってあまり見ないです(；´∀｀)
そもそも売り場減ってますよね。プレゼントキャンペーンの購入対象から毎回外れてたり、販売元がどんな扱いしてるのか不明な点も・・・。

— エナジー・ドリン君エナジードリンクマニア (@energydrinkun) September 12, 2014

At that time, I was actively searching Twitter for energy drink-related topics, but I didn't see anyone talking about buying Khaos by the case or drinking it every day. It seemed like it wasn't that popular after all.

September 21, 2014, The Spread of the Rumor About Khaos Discontinuation

「Khaos」がこのまま廃番になるとの噂(原文ママ)

The "this way" part likely refers to the ongoing situation where Khaos was no longer visible on store shelves.

@HienAkasaka @monena_PSO2 明確なソースはないと思いますよ。某ショップの方がなくなるかもってウワサをツイートしたのがきっかけだと思います。
モンスターとアブゼロは箱も変わって国産表記になってるのにカオスは箱が昔のままでアメリカ産なんですよね。何なんでしょう

— エナジー・ドリン君エナジードリンクマニア (@energydrinkun) November 14, 2014

カオス販売終了はただのウワサレベルなんですけど、意外にも既に終了したようなイメージもついてしまっていて余程店頭に置いてないんだな、という印象(´・ω・｀)

— エナジー・ドリン君エナジードリンクマニア (@energydrinkun) December 14, 2014

From April to December 2014, the opportunities to see Khaos gradually decreased. On Twitter, it was often discussed how it was no longer seen in stores, but instead of cases being bought up, it was more accurate to say that by the time people noticed, Khaos had naturally disappeared from store shelves.

The Expansion of Khaos Distribution in June 2015

Although Khaos temporarily disappeared from retail stores in 2014, it began to appear on store shelves again in June 2015.

Khaos Started Making a Comeback in Mid-May 2015

In fact, on April 4, 2015, I received information from someone who seemed to be connected to a convenience store chain on Twitter. Here's a brief quote:

Monster Khaos will be recommended again as a product in mid-May. The sample design hasn't changed at all, but there may be some changes.

This indicated that Khaos would be reintroduced as a recommended product in chain stores that hadn't been carrying it before. By June, Khaos began to be distributed widely across Japan again.

Monster Energy Khaos Made a Strong Comeback in June 2015

Slowly, Khaos began to appear in convenience stores, and by June 2015, it was back on store shelves nationwide. Khaos, which had previously seemed unpopular, was met with great enthusiasm when it reappeared, and I was quite surprised. I even summarized the reactions on Twitter in June 2016 on Togetter. Feel free to check it out.
⇒Monster Energy Khaos is Delicious!! Tweet Summary (June 24, 2015)
Many people tweeted about how they had enjoyed drinking Khaos again after a long time. It was a hot topic in the energy drink community when Khaos was spotted in stores at that time.

September 2015: Khaos's Juice Content Changed to 30%

商品説明は30%になってるけど商品は50% pic.twitter.com/SiDr1W0xD7

— エナジー・ドリン君エナジードリンクマニア (@energydrinkun) September 22, 2015

At that time, there was confusion between 50% and 30% juice, and people speculated that since the U.S. was moving towards lower juice content, Japan would standardize on 30% juice Khaos as well.

Khaos Sold for 69 Yen Per Bottle in a Huge Online Sale

In January 2016, a massive sale started where 50% juice Khaos was sold by the case for as low as 69 yen per bottle. The sale included several thousand cases of Khaos and other Monster Energy products, and many people bought them in bulk because of the low price. This happened more than a year after the rumor about Khaos being discontinued had spread.

For more details on the massive sale of thousands of cases, check out the summary of the sale on the page for "2016 Discount Energy Drink Sale".

From around 2014 to 2016, Twitter's energy drink community was full of information exchange and lively interaction, so looking back, it brings back a lot of memories. I hope this gives you a glimpse into the evolution of Monster Energy Khaos in Japan!

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