Energy Drink Latest News

Celsius Acquires Alani Nu for $1.8 Billion, Shaking Up the U.S. Energy Drink Market

Celsius Acquires Alani Nu for $1.8 Billion, Shaking Up the U.S. Energy Drink Market
2025年3月 6日 20:16
Celsius, which has risen to become the third-largest player in the U.S. energy drink market, has announced its acquisition of Alani Nu, a brand that has firmly established itself with a vibrant, pop-style image targeting young women. The deal is valued at $1.8 billion (approximately 266.27 billion JPY). Alani Nu's flavors are nothing short of exceptional—I could easily give top ratings to every single one. It was undoubtedly the most impressive energy drink brand in 2024 when it came to flavor perfection. Two rising brands in the U.S. market are now joining forces… And considering the previous GHOST ENERGY acquisition, it's clear that emerging energy drink brands are achieving the American dream at an astonishing pace.

Non-Caffeine Monster Energy Finally Released for Restaurants in JAPAN!

Non-Caffeine Monster Energy Finally Released for Restaurants in JAPAN!
2025年2月23日 11:18
Speaking of non-caffeine Monster Energy, it was once released only in the United States as MONSTER ENERGY UNLEADED, but from February 18, 2025, non-caffeine Monster Energy is finally released for restaurants in Japan! The product name is "Monster Energy Can 250ml for Business Use," and it is described as a caffeine-free carbonated beverage intended to be used as a mixer for alcoholic drinks in restaurants.

Monster Energy new releases and energy drink market share around the world in 2025

Monster Energy new releases and energy drink market share around the world in 2025
2025年1月22日 08:26
Monster Energy has released a report on the current market status and future outlook as of 2025. This article summarizes the latest product releases in various countries along with an analysis of the current market share.

Red Bull Ryo Kobayashi Design Can – Limited Distribution & Limited Quantity Release

Red Bull Ryo Kobayashi Design Can – Limited Distribution & Limited Quantity Release
2024年11月22日 04:38
Red Bull has collaborated with ski jumping Red Bull athlete Ryo Kobayashi to release a special design can, available in limited quantities through four specific distribution channels starting November 18, 2024. This exclusive design commemorates Kobayashi’s incredible world record jump of 291 meters on the ski jump hill. Unlike a nationwide release, this edition is only available through select sales channels. A special campaign on Rakuten allows customers to receive it through a free entry promotion, making Rakuten the recommended place to purchase.

GHOST ENERGY Acquired by Dr Pepper for Approximately $1 Billion

GHOST ENERGY Acquired by Dr Pepper for Approximately $1 Billion
2024年10月29日 07:11
The U.S. energy drink industry was shaken by a major announcement. On October 24, it was revealed that GHOST ENERGY, a leading next-generation energy drink brand, will be acquired by Keurig Dr Pepper, the company behind Dr Pepper, for a total of approximately $1 billion. The Keurig Dr Pepper official website now proudly features GHOST ENERGY among its family of brands, with vibrant product images celebrating the acquisition. Truly an American dream come true!

Former Bang CEO Jack Owoc Launches New Energy Drink, "AI Energy Drink"

Former Bang CEO Jack Owoc Launches New Energy Drink, "AI Energy Drink"
2024年10月16日 11:07
After suffering a major legal defeat against Monster Energy, former Bang Energy CEO Jack Owoc was ousted from his position. Now, he is making a comeback with a new energy drink brand, "AI Energy Drink." To be honest, I had assumed that the lawsuit with Monster Energy might have included terms preventing Jack Owoc from launching another energy drink. So, seeing him return to the energy drink scene in such a short time is quite surprising. Bang Energy was a game-changer in the modern U.S. energy drink industry. Following the massive success of Bang Energy, a wave of new energy drinks emerged around 2018, inspired by Bang’s popularity. This movement continues to reshape the U.S. energy drink market even today. Now, Jack Owoc, the man who spearheaded this transformation, is back with a new energy drink. Will "AI Energy Drink" rise to become a leading brand in the industry? Only time will tell!

Monster Energy and Other Brands to Increase Prices by 5% Starting November 2024

Monster Energy and Other Brands to Increase Prices by 5% Starting November 2024
2024年8月10日 21:27
Monster Energy and other major energy drink brands under its umbrella in the US will raise prices by 5% starting in November 2024.

45 Types of Energy Drinks Recalled in Canada

45 Types of Energy Drinks Recalled in Canada
2024年1月24日 18:52
A total of 45 types of energy drinks have been recalled in Canada. The reasons for the recall include exceeding the legally permitted caffeine content and failing to provide bilingual labeling in both English and French.

Imported energy drinks with excessive caffeine levels cause problems in Australia

Imported energy drinks with excessive caffeine levels cause problems in Australia
2024年1月24日 12:14
In Australia, energy drinks—mainly from the United States—are sold in convenience stores and supplement shops through import channels. Many of these imported brands contain high levels of caffeine, often exceeding the country's legal limits. Recently, in South Australia, the sale of energy drinks that significantly exceed the national caffeine standards has become a major issue, sparking public concern.

Monster Energy releases Call of Duty MW3 collaboration cans

Monster Energy releases Call of Duty MW3 collaboration cans
2023年10月15日 17:14
In October 2023, Monster Energy and Call of Duty: Modern Warfare III collaboration cans have started appearing in stores. This release features two variants: Original and Ultra.

2023 America Monster Energy's new products continue

2023 America Monster Energy's new products continue
2023年1月18日 07:35
New product information for Monster Energy's 2023 lineup in the U.S. has been revealed. In addition to its energy drink line, Monster Energy is introducing new alcoholic beverages and mineral water. I'll also include some details that haven't been widely shared yet.

Red Bull price increase in Japan from March 1, 2023

Red Bull price increase in Japan from March 1, 2023
2022年11月23日 11:12
In Japan, Red Bull products will see a price increase starting on March 1, 2023. Recently, it was also announced that Monster Energy in Japan will raise its prices starting with shipments on February 1, 2023. This marks the price adjustment of both of Japan's top energy drink brands.

Monster Energy Japan raises prices from 205 yen to 230 yen

Monster Energy Japan raises prices from 205 yen to 230 yen
2022年10月21日 17:27
Finally, Japan's Monster Energy has announced a price increase. The price increase will apply to shipments from February 1, 2023. Both the 355ml and 345ml cans will see a uniform 12.1% price increase, from 190 yen (205 yen including tax) to 213 yen (230 yen including tax).

Monster Energy x Apex collaboration cans released in two varieties

Monster Energy x Apex collaboration cans released in two varieties
2022年9月 3日 15:47
"Buy Monster and Unlock In-Game Items for Apex Legends!" Along with this campaign, two Apex Legends collaboration design cans will be released.

Red Bull #We've been waiting for this Suzuka F1 design cans on sale

Red Bull #We've been waiting for this Suzuka F1 design cans on sale
2022年8月31日 08:36
In August 2022, two types of F1 design cans—Original and Sugar-Free—were released exclusively at 7-Eleven. These will gradually replace the standard cans as store inventory runs out. Since they are limited edition, once they are sold out, stores will restock with regular Red Bull cans. Be sure to grab one while supplies last!

March 29, 2022 Red Bull Purple Edition will be re-released exclusively in vending machines

March 29, 2022 Red Bull Purple Edition will be re-released exclusively in vending machines
2022年3月29日 11:06
The Red Bull Purple Edition, which was released in limited quantities on June 8, 2021, has made a comeback as a vending machine exclusive starting March 29, 2022. This time, it doesn’t seem to be a limited-edition release. As a personal favorite, I'm really happy about this!

Energy Hunter Sugar Free recalled due to excessive sucralose content

Energy Hunter Sugar Free recalled due to excessive sucralose content
2022年3月 5日 12:37
Energy Hunter Sugar-Free has been recalled from store shelves due to concerns that the amount of food additives exceeds regulatory limits. However, the risk of health effects is considered extremely low.

A campaign where you can win a set of two Monster Mango Loco bottles (not for sale) and atmos collaboration apparel

A campaign where you can win a set of two Monster Mango Loco bottles (not for sale) and atmos collaboration apparel
2022年2月28日 09:37
To celebrate the launch of Monster Mango Loco, a special giveaway campaign is being held, offering a limited 2-pack of Monster Mango Loco and exclusive collaboration apparel with atmos.

Red Bull releases 473ml big size in Japan! We calculated the price per 100ml

Red Bull releases 473ml big size in Japan! We calculated the price per 100ml
2022年1月20日 16:18
On December 18, 2022, Red Bull finally released its 473ml can in Japan. In Japan, the trend of larger energy drink sizes is progressing, and it seems Red Bull has expanded its range to offer a size comparable to other brands' big options.

Monster Energy APEX LEGENDS Promo Can Limited Edition

Monster Energy APEX LEGENDS Promo Can Limited Edition
2021年10月10日 10:26
Monster Energy has released collaboration cans with APEX LEGENDS in Japan, which have already been launched worldwide! Along with the release of the collaboration cans, a campaign is being held where you can exchange in-game items based on the number of Monster Energy products purchased.

Halo Infinite Rockstar collaboration cans released in the US and Canada

Halo Infinite Rockstar collaboration cans released in the US and Canada
2021年10月 5日 06:14
Halo Infinite collaboration design cans will be released in the U.S. and Canada. In the U.S., a limited edition flavor, Blackberry Goji, will also be released along with the collaboration design cans.

2021 Red Bull F1 design cans will be sold exclusively at 7-Eleven

2021 Red Bull F1 design cans will be sold exclusively at 7-Eleven
2021年8月31日 07:38
The 2021 Red Bull F1 design cans have been released. This time, there are two F1-themed design cans featuring the Red Bull Racing and Scuderia AlphaTauri designs on 250ml cans.

June 8, 2021 Red Bull's new Purple Edition released

June 8, 2021 Red Bull's new Purple Edition released
2021年6月 2日 09:34
On June 8, Red Bull's new product, the Purple Edition, will be released in Japan as a limited-edition item. The Purple Edition is one of the color editions that was released overseas a few years ago. What kind of flavor will the Japanese version have!?

Coca-Cola Energy to be discontinued in North America by the end of 2021

Coca-Cola Energy to be discontinued in North America by the end of 2021
2021年5月17日 16:01
Coca-Cola Energy's 4 varieties, released in the U.S. in January 2020, have been announced as discontinued. It lasted less than 2 years in the U.S.

Rockstar Hemp series launched in Germany

Rockstar Hemp series launched in Germany
2021年3月31日 11:40
In Germany, where the hemp trend was booming in the energy drink scene, Rockstar launched a new series called "HEMP" in 2021. Three flavors are introduced, and the design is amazing!