NEWS of 2014

Monster Energy New Products and Discontinued Products for Winter 2014 in the U.S.

Monster Energy New Products and Discontinued Products for Winter 2014 in the U.S.
November 27, 2014
Monster Energy’s New Product and Discontinuation Information Starts to Appear on the Official Website in the US, the Home of Monster Energy. While new products had been released in some areas a few months ago, they were officially announced only recently. Additionally, information about product discontinuations has also been reflected on the official Monster Energy website. Although many people had noticed the dwindling stock on store shelves before the official announcement, the official website has now confirmed it.

Bang energy drink to add new flavors

Bang energy drink to add new flavors
November 7, 2014
The high-caffeine energy drink, bang, has announced the release of a new flavor in December 2014. The product name is STAR BLAST. It’s just too cool! (*´艸｀*)

Win limited edition Monster Energy snowboards and other merchandise at Lawson!

Win limited edition Monster Energy snowboards and other merchandise at Lawson!
October 7, 2014
'Ponta Member Exclusive MONSTER ENERGY Winter Campaign' ■Application Period: October 7th (Tue) – October 20th (Mon), 2014 ■Eligible Products: Monster Energy, Absolutely Zero, M3, Monster Coffee ■How to Apply: After member authentication, select the desired product and apply. Show your Ponta card when making a purchase (one entry per person) ■Application Conditions: Register for Lawson emails (if not registered, send a blank email to mstw@lpw.jp to register) ■Winner Announcement: Winners will be notified via prize shipment after mid-November 2014 This is the same format as the previous Red Bull x Lawson x Ponta Campaign. It’s unclear whether applications can be verified after entry, so the best approach is to purchase and wait.

Monster Energy Ultra Sunrise launched in America

Monster Energy Ultra Sunrise launched in America
October 1, 2014
The Monster Energy Ultra Sunrise, which had no leaked images or information since August, has finally surfaced with product photos before its official release. Although the official release hasn’t happened yet, I have a feeling that a large number of cases will circulate among enthusiasts before it actually hits the market.

Decaffeinated Monster Energy UNLEADED released?

Decaffeinated Monster Energy UNLEADED released?
September 26, 2014
The excitement from the release of Ultra Black has subsided as summer has ended, but I have a feeling Monster Energy’s momentum will pick up again soon. I’ll be introducing new releases, including caffeine-free Monster Energy and limited-edition variants, along with some leaks.

Monster Energy x Nico Rosberg autographed miniature replica helmet

Monster Energy x Nico Rosberg autographed miniature replica helmet
September 16, 2014
■Campaign Period: September 16, 2014 (Tuesday) – October 31, 2014 (Friday) Deadline ■Prize: A signed miniature replica helmet by Nico Rosberg of Mercedes AMG Petronas (20 winners by lottery) ■Target Product: Monster Energy 355ml Original Goods 2-can pack 382 yen (excluding tax) ■Sales Locations: Circle K Sunkus ■How to Apply: Collect 3 application tickets from the target product during the campaign period and apply via postcard ■Application Address: 〒151-0051 3-16-12 Sendagaya, Shibuya-ku, Tokyo First FMG Building Circle K Sunkus Limited “Monster Energy Campaign” Office "Nico Rosberg Signed 1/2 Helmet Giveaway" Section The 2-can pack of Monster Energy eligible for this giveaway campaign includes a Monster Energy original item (either a wristband or keychain).

ROCKSTAR's new European release, burn limited edition design on sale

ROCKSTAR's new European release, burn limited edition design on sale
September 16, 2014
There has been a rush of new energy drink products in Europe. In addition to Rockstar and Burn, regions have also seen the launch of Monster Energy Assault. In this wave, Japan will also release Coffee Monster on October 7, 2014, which is part of the same series as JAVA Monster.

Monster Energy's new Coffee Monster to be released on October 7th

Monster Energy's new Coffee Monster to be released on October 7th
September 1, 2014
A new flavor of Monster Energy is set to be released in Japan. The next release is the Coffee Energy drink, "COFFEE MONSTER." The packaging resembles the overseas JAVA Monster, and the size is 250ml, which is smaller. ■ Release Date: October 7, 2014 ■ Volume: 250ml steel can ■ Price: 190 yen (excluding tax) ■ Coffee Monster Review

Meet Rossi at the 2014 Monster Energy MotoGP Japanese Grand Prix!

Meet Rossi at the 2014 Monster Energy MotoGP Japanese Grand Prix!
August 19, 2014
Every year there is a similar campaign, and this year, once again, there’s a campaign where you can win Rossi-related prizes by purchasing Monster Energy products, coinciding with the MotoGP Japan Grand Prix! The campaign started on August 19, 2014, to coincide with the release of Monster Energy M3, marking the “Bike (819) Day.” The campaign will end on September 15, 2014.

Coca-Cola acquires 16.7% stake in Monster

Coca-Cola acquires 16.7% stake in Monster
August 15, 2014
The rumors about Coca-Cola and Monster Energy have been circulating for a while, and now Coca-Cola has officially acquired shares in Monster Energy. Things are getting interesting for Monster.

August 12th to September 8th, 2014 INFINITI RED BULL RACING Campaign

August 12th to September 8th, 2014 INFINITI RED BULL RACING Campaign
August 12, 2014
A campaign is being held at Lawson, where you can win tickets to the Red Bull F1 Japanese Grand Prix or INFINITI RED BULL RACING original merchandise by purchasing Red Bull. If you're buying Red Bull, it’s better to get it at Lawson for extra benefits (*´艸｀*)

Rockstar CEO joins billionaire ranks

Rockstar CEO joins billionaire ranks
July 5, 2014
Rockstar's CEO is Actually Quite Young Russell Weiner, CEO of Rockstar, has joined the ranks of billionaires, and he's only 44 years old. He owns over 80% of the company’s shares, with the remaining approximately 15% owned by his mother, Russell Mama. It's truly impressive. His net worth is said to be 15 billion dollars! While Rockstar might not be well-known in Japan, it is the third-largest energy drink in the U.S. and its performance is on the rise.

Red Bull 330ml cans to be released on July 29th

Red Bull 330ml cans to be released on July 29th
July 1, 2014
Aluminum Can Bottle with Cap Released Red Bull has announced the release of a 330ml aluminum can bottle with a cap, available nationwide starting July 29! Given the positive reception of the PET bottle, expectations are high for this one too ( ´∀｀)bｸﾞｯ! Complete Guide to All Red Bull Sizes in Japan and Abroad

Monster Energy M3 will be released in Japan on August 19th!

Monster Energy M3 will be released in Japan on August 19th!
June 29, 2014
Monster Energy M3, Previously Unavailable in Japan, Is Set for Release Product Name: MONSTER ENERGY M3 Release Date: August 19, 2014 Volume: 150ml (One-way bottle) Price: ¥190 (excluding tax) In the US, the 5oz (about 148ml) version of this product was released as a concentrated energy drink, packing the content of the usual 16oz size into a smaller bottle. The Japanese version will also be released in a 150ml bottle. The flavor is said to be the same as the original Monster Energy in Japan. What’s great about Monster Energy M3 is that while standard Monster Energy comes in larger sizes—355ml in Japan and 473ml in the US—there are situations where you may not be able to finish the whole can or feel too full. For those moments when you want the energy boost but don’t need the full-size drink, the Monster Energy M3 is a concentrated version that offers just the right amount. ■Review of Monster Energy M3 can be found here.

Yellow Red Bull Summer Edition, a summer limited edition, goes on sale in the U.S. and Canada

Yellow Red Bull Summer Edition, a summer limited edition, goes on sale in the U.S. and Canada
June 21, 2014
Summer Limited Edition Tropical Flavor Released in the US and Canada A summer limited edition of Red Bull's Edition series, featuring a tropical flavor, has been confirmed for release in the US and Canada. It will be available exclusively at 7-Eleven stores during July and August. The official name of this flavor is "Red Bull Summer Edition". Although it's a limited release, this will mark the fourth edition in the Red Bull Edition series. The previously released editions are: - Red Edition: Cranberry Flavor - Blue Edition: Blueberry Flavor - Silver Edition: Lime Flavor Interestingly, people in Austria have already gotten their hands on it ahead of the US and Canada. A summer party event was held in Linz, Austria, where it was distributed (・∀・) NICE!! Additionally, trial cans in a 2-pack have been sent to Red Bull associates. *Although the tropical flavor might sound rich and intense, the information I received suggests it's refreshing, with a crisp and clean taste, and a lighter sweetness compared to other Red Bull varieties.

Summer energy drinks are here

Summer energy drinks are here
June 18, 2014
Blue Energy Drinks Although it’s still the rainy season, with summer just around the corner, menthol-based energy drinks like Raizin Cool are set to be released as summer limited editions. Coca-Cola’s Burn Refresh Energy will also be available in a 300ml bottle can starting June 23. Both are refreshing and have a color and taste that I personally enjoy. I’d even prefer Raizin to focus on this one (since I’m not a fan of spicy flavors). Currently, there's also the limited-edition blue Red Bull, which is expected to hit the shelves around the same time as the others. I’m not sure how long the stock of Blue Edition will last, but if you’re just looking at the color, it’s almost like "there’s a lot of blue going on lately."

Will energy drink makers disappear from motorsport?

Will energy drink makers disappear from motorsport?
June 17, 2014
Are Energy Drink Companies Facing the Same Fate as Tobacco Companies? According to Asphalt and Rubber, energy drink companies may be forced to withdraw from motorsports sponsorships, just as tobacco companies did in the past. Why the Withdrawal? Lithuania Passes Ban on Energy Drink Sales to Minors Lobbying efforts by the American Medical Association to ban energy drink sales to young people These factors have contributed to a growing perception that energy drinks are dangerous for young consumers. In the United States—one of the biggest markets for energy drinks—medical associations are lobbying for restrictions, and several states are already considering such measures. ∑(ﾟДﾟ)ｶﾞｰﾝ

The first 10,000 Monster Energy customers will receive limited edition gear

The first 10,000 Monster Energy customers will receive limited edition gear
June 11, 2014
Applications Open on June 16, 2014 Details on the Monster Energy Limited Gear Campaign Starting July 7, 2015 Monster Energy Original and Absolutely Zero cans now feature a special "GET MONSTER GEAR" design for the campaign. Each can has an application sticker—peel it off to reveal a serial code, which you can enter on the website below to apply. However, applications will only be accepted starting June 16. https://gear.monsterenergy.com/ Note: Products sold via vending machines are not eligible, so be sure to check before purchasing!

Red Bull Japan releases limited edition Blue Edition

Red Bull Japan releases limited edition Blue Edition
June 8, 2014
Limited Release of Blue Edition Starting June 10 Red Bull's official social media accounts had been teasing the launch of a new limited-time product, and the details were finally revealed during a NicoNico Live broadcast. Many had speculated that it would be tied to this year's World Cup, especially since the official website had been subtly hinting at it with images of soccer field grass. In the end, the product set to launch on June 10 is the "Blue Edition," which has already been released in Europe and North America. The choice of this edition aligns with the colors of Samurai Japan. Be sure to check out the review of the international Blue Edition as well!

Lithuania bans sale of energy drinks to under-18s

Lithuania bans sale of energy drinks to under-18s
May 17, 2014
Flavor of November: Lithuania Bans Energy Drink Sales to Minors Lithuania has decided to ban the sale of energy drinks to individuals under the age of 18, starting in November 2014. This marks the first prohibition of its kind among EU member states since energy drinks began to be viewed as a potential health risk. Definition of Energy Drinks in Lithuania Contains at least 150mg of caffeine per liter Includes glucuronolactone, guarana, or taurine Non-alcoholic beverage Red Bull, for example, contains 320mg of caffeine per liter. These regulations are quite strict. Purchasing Energy Drinks Identification must be presented upon request Proxy purchases for minors are illegal It almost feels like the regulations for tobacco. Related Articles Are Energy Drinks Harmful to Children? A Look at Industry Responses and Ingredients Caffeine Addiction and Lethal Dosage from Energy Drinks The Dangers of Overconsuming Energy Drinks