Bang energy drink to add new flavors
The high-caffeine energy drink, bang, has announced the release of a new flavor in December 2014. The product name is STAR BLAST. It’s just too cool! (*´艸｀*)
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Expectations for Star Blast are High
Between the end of 2014 and 2015, both Red Bull and Rockstar in the U.S. will be releasing a flood of new products, but a new release from the minor brand bang energy drink, Star Blast, has also been announced.
Since bang is released by VPX, it has become quite popular among fitness enthusiasts and caffeine addicts alike.
The color design of Star Blast is different from previous bang designs and even incorporates VPX’s theme color. The fact that there’s no information yet on what the flavor will be has only increased anticipation for the release.
Personally, I really like the brand, so I’m excited to try it as soon as it’s released! ((o(´∀｀)o))
A Successful Example of a Niche Energy Drink
Since it’s released by VPX, with clear ingredients, a well-targeted audience, and limited availability in stores, bang has gained passionate support among a small group of dedicated enthusiasts. It’s a rare example of a niche energy drink brand.
It would be great to see more energy drinks like bang in the future that clearly offer a solution to a specific target audience. I feel like just releasing an energy drink with no clear focus might not work anymore. (；´∀｀)
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Bang energy drink now available in Canada!
Bang energy drink to add new flavors
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In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
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