NEWS of 2015

December 22, 2015 - Lawson x Monster Energy Snowboard Campaign

December 22, 2015 - Lawson x Monster Energy Snowboard Campaign
December 22, 2015
A campaign has started, perfect for the winter season! Application Period: December 22, 2015 (Tuesday) – January 11, 2016 (Monday) Eligible Products: Monster Energy, Ab Zero, Ultra, M3 How to Apply 1. Register for a Lawson ID 2. Present your Ponta Card or d Point Card when purchasing 3. Points will be added for your purchase 4. Login with your Lawson ID and apply *You can apply for each course once, and applications are limited to one per course.

America: New Red Bull Monster Rockstar titles coming in 2015 and 2016

America: New Red Bull Monster Rockstar titles coming in 2015 and 2016
October 13, 2015
At the end of 2015 and into 2016, new releases from the top 3 global energy drink brands are hitting the market in the United States. As the Energy Drink Man, I still haven’t caught up with reviews of these new energy drinks, so I might not be able to post reviews immediately after their release... It’s a bit disappointing, but new product announcements always excite me! Now, let’s take a look at the new releases from Red Bull, Monster, and Rockstar!

World of Tanks × Monster Energy Campaign

World of Tanks × Monster Energy Campaign
September 15, 2015
A purchase campaign collaboration with the game World of Tanks has started exclusively at Circle K and Sunkus stores. You can win Monster Energy merchandise and World of Tanks items. This time, the grand prize is a Monster Energy fridge with a World of Tanks collaboration design, available through a lottery! Recently, these types of fridges have been appearing as giveaway prizes. If you're a Monster Energy fan and also like World of Tanks, this is definitely a product that will stir up your desire for it! (●´ω｀●) ■ Campaign Period: From Tuesday, September 15, 2015 to Monday, October 26, 2015 ■ Eligible Products: Monster Energy, Absolutely Zero, Ultra ■ Eligible Stores: All Circle K and Sunkus stores How to Apply Register on the campaign website Enter the serial code found on the cover of the eligible products on the campaign site Accumulate points and apply for your desired prize

On October 6th, 2015, a new grape-flavored Red Bull drink exclusive to Japan will be released!

On October 6th, 2015, a new grape-flavored Red Bull drink exclusive to Japan will be released!
September 3, 2015
As of September 30th, I Tried the Blue Edition Grape Flavor! Check out the review of the Japan-exclusive, world-first Red Bull Blue Edition Grape Flavor here (ｕ_ｕ*) I was lucky enough to win the lottery for the #RedBullFriends campaign, and got to try it a week before its official release! ( ´∀｀)b Good! As of September 15th Red Bull announced that a new product would be released on October 6th, and the fact that it would feature a Japan-exclusive flavor caused a huge stir. A campaign was launched where fans tried to guess the flavor. Finally, the Japan-exclusive Red Bull flavor new product is revealed! The new flavor is 'Grape Flavor'! And it's the Blue Edition! Huh!? Blue Edition!? ... Looking at the packaging, unlike the previous Blue Edition, the silver line at the top reads 'Energy Charge of Grape,' and the flavor section is labeled 'Grape Flavor.' Oh, it’s a new product, but it’s actually a change in the content of the previously discontinued Blue Edition (^_^;) This time, it will become a regular item, so there’s a bit of a mixed feeling, but Japan’s exclusive grape flavor will become a permanent addition to Red Bull Japan’s product lineup. The size will be the same as the previous Blue Edition at 185ml. ⇒ Check out the review of Blue Edition (Japan) here

Daily Yamazaki x Monster Energy x Bowline 2015 Campaign

Daily Yamazaki x Monster Energy x Bowline 2015 Campaign
September 2, 2015
A purchase campaign for Monster Energy has started at Daily Yamazaki. This time, you can win pairs of tickets to the Bowline 2015 Makuhari concert, hosted by TOWER RECORDS, or Monster Energy merchandise. Monster Energy x Bowline 2015 Campaign Application Overview Campaign Period: From Tuesday, September 1, 2015 to Sunday, September 13, 2015 Eligible Stores: Daily Yamazaki, New Yamazaki Daily Store, Yamazaki Daily Store How to Apply: For each receipt totaling 500 yen or more (including at least one Monster Energy product), attach it to the application postcard and mail it. Eligible Products: Monster Energy, Absolutely Zero, Monster Ultra, M3 By the way, the nostalgic method of attaching receipts to application postcards somehow feels appealing. I’ve seen many system-based methods fail miserably, so this seems like a nice touch. Some notes: only receipts within the campaign period are valid, receipts cannot be returned, copies of receipts are not allowed, and while you can apply multiple times, each postcard can only be used for one prize course.

Monster Energy x Ministop "Drift Ride Experience" Campaign

Monster Energy x Ministop "Drift Ride Experience" Campaign
September 1, 2015
Monster Energy’s campaign is still going strong! This time, it's a receipt-entry campaign with Ministop in conjunction with the "D1GP TOKYO DRIFT" event happening on October 24-25. Campaign Period: From August 31, 2015 to September 20, 23:59 Receipt Validity: Only receipts dated by 23:59 on September 20 are valid Entry Period: From August 31, 2015 (Mon) 00:00 to September 24, 2015 (Thu) 11:59 How to Enter: After purchasing eligible products at Ministop, take a photo of your receipt and apply through the dedicated site Eligible Products: Monster Energy, Absolutely Zero, M3, Monster Ultra To enter, create an account on the official page and log in to apply. ⇒ Official Website

Juice Monster Khaos is set to be released in Japan!?

Juice Monster Khaos is set to be released in Japan!?
August 31, 2015
Juice Monster Activation in the US In the United States, Khaos and M-80 have been branded as 'Juice Monster' and are now part of the series. Juice Monster Khaos Review Juice Monster Ripper Review As of August 2015, Pipeline Punch, the third installment in the Juice series, has started to be distributed in limited quantities across different regions. While there is more detailed information about Pipeline Punch, I’ll hold off on discussing that here.

2015/8/18~9/14 FamilyMart x Monster Energy x MotoGP Campaign

2015/8/18~9/14 FamilyMart x Monster Energy x MotoGP Campaign
August 18, 2015
The strongest Rossi campaign has started again this year, in collaboration with FamilyMart and Monster Energy. As usual, participation in the stamp rally is based on the number of Monster Energy products purchased. ■ Campaign period: 8/18 (Tue) ～ 9/14 (Mon) ■ Application period: 8/18 (Tue) ～ 9/21 (Mon) ■ Participating stores: All FamilyMart stores ■ Target products: Monster Energy, Absolutely Zero, M3, Ultra ■ Conditions: Purchase target products during the campaign period and present your T-Card Join the stamp rally and apply here

Rockstar Ginger beer released

Rockstar Ginger beer released
August 14, 2015
A shocking new product has been released in Australia by Rockstar! The can design is intense, and the flavor is... Ginger Beer! This is probably the flavor name that would get the most reaction from Japanese people worldwide. And this intense design (^_^;) @tbone_4300's post - 2015 8月 13 5:09午後 PDT

Summer 2015 sees new rock star titles being released around the world

Summer 2015 sees new rock star titles being released around the world
July 9, 2015
2015 sees a rush of new Rockstar releases As I wrote in the news from January this year, 2015 is a big year for Rockstar. During this peak season when summer beverages are most popular, Rockstar has been releasing new products worldwide. In 2015, new releases already include 2 types from the FREEZE series, 2 types from the SPORT series, 2 updated flavors from the ROASTED series, HORCHATA in the United States, and 2 types from the WATER series in the UK.

2015 America Muscle Monster Renewal

2015 America Muscle Monster Renewal
July 8, 2015
No new added flavors, reduced to 3 varieties It seems that the design renewal of Muscle Monster has been completed in 2015. I had heard from a certain source in the U.S. about the leaks regarding the reduction in flavors. This time, the flavors have been reduced to three: chocolate, vanilla, and strawberry, with the design being updated. Since last month, coffee has been removed from the official site, so it's highly likely that production of the coffee flavor has been discontinued. Compared to the early Muscle Monster lineup, it feels like a significant reduction. Perhaps not so many flavors were necessary after all. The protein content remains at 25g, though there may be slight changes in other trace ingredients.

America is JAVA MONSTER Campaign

America is JAVA MONSTER Campaign
June 29, 2015
A pretty cool product giveaway from the JAVA MONSTER campaign In the U.S., a campaign started in July where you can buy JAVA MONSTER and win gear. Unlike Japan, you register by logging in to a site and entering the serial code on the underside of the pull tab. You can get products depending on how many codes you collect. Unlike the limited edition gear in Japan, all the items are things you can use in daily life, which is quite enviable. Especially, the calm colors make them feel usable, and I think I could actually use them (*´艸｀*). However, the number of pull tabs required for redemption is ridiculously high, so you’d need to buy a lot of JAVA MONSTER compared to Japan to get them.

Launch of the smart energy drink, Concentrated Regain and Super Concentrated Regain 200

Launch of the smart energy drink, Concentrated Regain and Super Concentrated Regain 200
June 24, 2015
A new product from Regain Energy Drink, "Chugging Regain" and "Super Chugging Regain 200," will be released. This time, it seems to be designed as an energy drink for the brain. Perhaps it's being released in anticipation of the upcoming exam season!? Release date: Tuesday, August 4, 2015 Chugging Regain 190ml, 190 yen (excluding tax), Super Chugging Regain 200, 100ml bottle can, 270 yen (excluding tax). The Super Chugging Regain 200 is a bit expensive (^_^;) By the way, the current Regain Energy Drink and Regain Energy Drink 2000 will be discontinued once stocks run out. ■Chugging Regain Review here

July 7th - August 13th, 2015: The first 30,000 people will win limited edition Monster gear!

July 7th - August 13th, 2015: The first 30,000 people will win limited edition Monster gear!
June 9, 2015
As of July 12: 2:00 PM - On the Reopening Day At 2:45 PM, connectivity issues are still ongoing. At 4:45 PM, more tweets from users confirming successful applications are being posted. At 12:30 AM, the server load has lightened, and applications are now processing normally. As of July 11: Reopening at 2:00 PM on July 12 ■ Starting at 2:00 PM on July 12 ■ One non-sale sticker kit included with each item ■ In addition to the applications completed on July 7, 30,000 slots have been reserved for the first-come-first-served reopening ■ Required entries: ・Nylon Jacket (12 serial codes) – 3,000 applicants ・Men's T-shirt (7 serial codes) – 19,500 applicants ・Women's T-shirt (7 serial codes) – 4,500 applicants ・Mesh Cap (7 serial codes) – 3,000 applicants ※Two applications allowed per item. No information regarding personal data leakage has been reported; information protection details for tomorrow remain unknown, and the status of registered accounts and points is unclear. It may be best to proceed with tomorrow's application at your own risk, as there are some uncertainties.

Released in July!? MONSTER GHOST M-100 leaked information

Released in July!? MONSTER GHOST M-100 leaked information
June 9, 2015
There has been a lot of buzz around leaked images of the MONSTER GHOST M-100, which is rumored to be released in July. When I first saw it, the quality seemed so poor that I thought it was definitely a fake, but it seems like that might not be the case, so I wanted to share it with you.

Red Bull Summer Edition will be released in Japan on July 7th!

Red Bull Summer Edition will be released in Japan on July 7th!
May 27, 2015
Finally, Red Bull Summer Edition will be released as a limited edition in Japan!! It will be available starting July 7th, 2015!! Not sure if my wish for this summer's Summer Edition finally came true, but this is big news!!

RED BULL FLUGTAG Pack Released

RED BULL FLUGTAG Pack Released
May 22, 2015
RED BULL FLUGTAG 2015 has been confirmed to be held in Kobe, and in advance of the event, the RED BULL FLUGTAG Pack is now on sale. The 250ml pack includes 4 cans, and currently, only the original flavor is available. RED BULL FLUGTAG 2015 will take place on October 31st (Saturday) at the Kobe Port Shinko Pier.

Energy drink market share in the US in 2014

Energy drink market share in the US in 2014
May 14, 2015
TIME published the top energy drink market shares in the U.S. for 2014, based on data from Euromonitor. The data released may have some discrepancies from the actual numbers, but it gives a general overview of the market share for energy drink brands. As expected, Red Bull was the top brand in 2014.

FamilyMart Exclusive, Monster Energy x SATANIC CARNIVAL Campaign

FamilyMart Exclusive, Monster Energy x SATANIC CARNIVAL Campaign
April 28, 2015
A new campaign has started at FamilyMart stores nationwide, where you can win SATANIC CARNIVAL pair tickets and other Monster Energy merchandise by purchasing selected Monster Energy products! This is the second Monster Energy campaign of 2015. Although the number of winners is limited, if you buy every day, you might get lucky and win by entering! (*´艸｀*) Campaign Period: 4/28 (Tue) – 5/25 (Mon) Entry Period: 4/28 (Tue) – 6/1 (Mon) Eligible Stores: FamilyMart Eligible Products: Monster Energy, Ab Zero, M3 How to Enter: Show a valid T-Card when purchasing eligible products ⇒ Enter via the stamp rally page

July 21st, 2015: Monster Energy Ultra released!

July 21st, 2015: Monster Energy Ultra released!
April 4, 2015
Waited Three and a Half Months! Monster Energy Ultra Launches on July 21! On April 4, a listing mistake on the official website was discovered, creating a buzz, but there was no official announcement. Then, leaked images made it almost certain that Monster Energy Ultra would be released, and finally, the official announcement arrived. Monster Energy is always slow in revealing information, but at last, the Ultra flavor will be available in Japan! Check out the review of Monster Energy Ultra here As of June 29: Monster Ultra Giveaway for 300 Winners! The official website has announced the July 21 release date! At the same time, a giveaway campaign has begun, where 300 winners will receive a whole case (24 cans) of Monster Ultra! ■ Campaign Period: June 29 – July 12 Simply fill out the required information on the campaign page and submit the form ((o(´∀｀)o)) https://www.monsterenergy.com/jp/ja/promotions/#!/promotions%3Awin-free-monster-ultra Winners will be notified when the prize is shipped, so someone from the community will surely tweet about their win! lol Red Bull previously gave away two 185ml cans to 500 winners as pre-release samples, but Monster Energy Ultra is going all out with a full case for 300 winners—what an insane giveaway! The announcement was delayed, but Monster Energy is definitely making an impact. This campaign is seriously exciting!

The new Raizin will be released on April 7th, 2015!

The new Raizin will be released on April 7th, 2015!
April 3, 2015
Raizin was one of the first domestic energy drinks in mini cans to hit the market, making a strong presence in convenience stores and even airing TV commercials. Now, it’s getting a fresh new look with a 250ml can and will be released on April 7, 2015. Previously, it was sold under the name *Raizin Japan*, but now it seems Taisho Pharmaceutical is taking full charge. The official website has also been redirected to Taisho Pharmaceutical’s product page. And the site looks pretty cool.

Red Bull Air Race limited edition cans released, Lawson limited campaign

Red Bull Air Race limited edition cans released, Lawson limited campaign
March 6, 2015
With the Red Bull Air Race being held in Japan, a limited-edition Red Bull Air Race can featuring a design with pilot Yoshihide Muroya’s photo will be released. I honestly didn’t expect an Air Race can to be available in Japan, so just seeing this release is exciting. On top of that, Lawson will be holding a special Red Bull Air Race campaign! This is definitely something to get hyped about!!

March 9th - April 24th, 2015 Buy Abzero and win gear campaign

March 9th - April 24th, 2015 Buy Abzero and win gear campaign
March 2, 2015
The first Monster Energy campaign of 2015 gives you a chance to win every week by purchasing Absolutely Zero! Simply upload your receipt after logging into your My Page account. Once the reward is credited, you can enter the giveaway from there. http://abzeropromo.monsterenergy.com/

Canada: Red Bull Lime Edition released

Canada: Red Bull Lime Edition released
March 2, 2015
While the new Red Bull Edition series was launched in the U.S., Canada quietly released the Green "Lime Edition." Unlike the U.S. versions, which are named after colors, this one is named after its flavor. When I first saw a photo from someone who got their hands on it, I honestly thought it was fake. Green seems like a color that should have existed before, but surprisingly, it never had! lol

America Rockstar's new product Rush, protein and coffee

America Rockstar's new product Rush, protein and coffee
February 27, 2015
The new Rockstar products in the U.S. keep coming in rapid succession. In fact, new releases are appearing in stores before even making it to the official website, creating a bit of chaos in the process. During my San Francisco Energy Drink Trip, I was fortunate enough to snag one of these new releases ahead of time, leaving even Energy-Drink-kun surprised. *Note: The black and silver cans shown in the image are pre-release prototypes and are not available for general sale.

New Monster Energy size available in Germany

New Monster Energy size available in Germany
January 28, 2015
Monster Energy comes in a variety of sizes, but in 2015, a new size was introduced in Germany. Its name? MEGA Monster Energy... Wait, what?

Monster Rehab Peach Tea and Ultra Citron launched in the United States

Monster Rehab Peach Tea and Ultra Citron launched in the United States
January 23, 2015
For 2015, Monster Energy’s new releases include Peach Tea from the Rehab series and Citron from the Ultra series. The official website has finally added images and product information, making the launch official. According to earlier press releases, these were slated for a February release, but it looks like they hit the shelves earlier than expected. A friend has already managed to get hold of them!

Real Power now on sale at Thanks

Real Power now on sale at Thanks
January 15, 2015
The official energy drink of Real Madrid, "Real Power," which had already been available in Japan, will now be available at Circle K Thanks (excluding some regions) starting mid-January 2015. The price is 270 yen, tax included.

Red Bull Yellow, Orange and Cherry Editions Released

Red Bull Yellow, Orange and Cherry Editions Released
January 14, 2015
Red Bull will be adding three new flavors to North America in February 2015. The Yellow edition is a renewal of the Summer Edition released in the summer of 2014. Additionally, the Orange Edition and Cherry Edition will be available in silver cans. This brings the total number of editions in the series to five.

Rockstar Freeze series launched in America

Rockstar Freeze series launched in America
January 9, 2015
The new FREEZE series has been released by Rockstar in the U.S. It comes with new flavors, a series, and a design that makes a big impact, as had been speculated earlier.

ROCKSTAR ENERGY WATER launched in the UK

ROCKSTAR ENERGY WATER launched in the UK
January 6, 2015
Rockstar Energy's new product in the UK, the Energy Water series, has been released. There are two flavors: Peach and Blueberry. However, the design is completely different from the usual Rockstar cans! ((o(´∀｀)o))