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Rockstar Freeze series launched in America

Posted on January 9, 2015 | Last updated February 20, 2025

ROCKSTAR FREEZE Series Released in the U.S.
The new FREEZE series has been released by Rockstar in the U.S. It comes with new flavors, a series, and a design that makes a big impact, as had been speculated earlier.

Piña Colada and Lime Flavors

The Freeze series features two flavors: Piña Colada and Frozen Lime. Piña Colada offers a refreshing, cocktail-like flavor, perfect when chilled, while Frozen Lime brings a crisp, clean image. The can designs are different from the usual Rockstar cans, adding a new visual impact.

Disappearance of the "FREEZE" Label in the Final Version

In the two new releases, the series name is not included, but in the prototype designs, the word "FREEZE" was prominently displayed, with the flavors Piña Colada and Lime listed in the flavor section.

For the final product, the series name was removed, and only the design was unified. The flavor names have not changed since the exhibition. The only trace left is the "LIME FREEZE" label on the Frozen Lime flavor.

The first new release in the U.S. for 2015 was the Rockstar Freeze series.

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In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.