Red Bull Air Race limited edition cans released, Lawson limited campaign

With the Red Bull Air Race being held in Japan, a limited-edition Red Bull Air Race can featuring a design with pilot Yoshihide Muroya’s photo will be released.

I honestly didn’t expect an Air Race can to be available in Japan, so just seeing this release is exciting.
On top of that, Lawson will be holding a special Red Bull Air Race campaign!
This is definitely something to get hyped about!!

Red Bull Air Race Limited Edition Can

The Japan-exclusive Air Race can, featuring a design with pilot Yoshihide Muroya’s photo, will be available in limited quantities at Lawson stores nationwide. This special edition comes in a 250ml original Red Bull can.

In addition to the Air Race can, a limited-edition package set containing two standard 250ml Red Bull cans will also be on sale.

Both products are available for a limited time only, so don’t miss your chance to grab them!

Furthermore, Lawson is launching an exclusive purchase campaign during this period. Why not take this opportunity to buy a special edition Air Race can and enter the campaign?

Lawson Exclusive Red Bull Air Race Campaign

Campaign Period

March 17, 2015 (Tue) – March 30, 2015 (Mon)

Participating Stores

Lawson stores nationwide
(Excluding Natural Lawson, Lawson Mart, Lawson Store 100, and certain other locations)

How to Enter

1. Purchase any eligible Red Bull product at a Lawson store during the campaign period to receive a receipt with an entry ID.

2. Register on the dedicated campaign website and enter the entry number from your receipt to collect points.

3. Once you accumulate enough points for the prize you want, you can submit your entry.

Prizes – Take Off Course

• Prize A (20 points) – Pit tour + commemorative photo with Yoshihide Muroya + 2-day ticket (Yoshihide Muroya’s support area) – 5 winners (10 people total)


• Prize B (10 points) – Special campaign-exclusive party area viewing ticket – 25 winners (100 people total)


• Prize C (3 points) – Official Red Bull Air Race T-shirt – 100 winners (size selection unavailable)


• Prize D (1 point) – Official Red Bull Air Race keyring – 1,000 winners

■ Eligible Products for Take Off Course (1 can = 1 point)
- Red Bull Energy Drink Air Race Limited Hero Can (250ml)
- Red Bull Energy Drink (185ml)
- Red Bull Energy Drink (250ml)
- Red Bull Energy Drink Aluminum Bottle (330ml)
- Red Bull Sugar-Free (185ml)
- Red Bull Sugar-Free (250ml)

*The Air Race Limited Hero Can is priced the same as a standard 250ml can.

Prizes – Next Level Course

• Prize A (5 points) – Machine part – 10 winners


• Prize B (3 points) – Official Air Race original wristwatch – 50 winners

■ Eligible Products for Next Level Course (1 pack = 1 point)
- Red Bull Energy Drink Air Race Limited 2-Can Pack (250ml × 2)

Get a Limited-Edition Soft Glider!

When you purchase either two Air Race Limited Hero Cans or an Air Race Limited 2-Can Pack, you’ll receive one of four Red Bull Air Race soft gliders.

Depending on the store, you may either pick up the glider from the display or receive it at the register.

These limited-edition soft gliders will be available starting at 7 AM on March 17, so it might be best to wait until the morning instead of trying to grab one late at night!

If you’re buying a can anyway, why not get a glider too? (●´ω｀●)

A Truly Exciting Campaign After a Long Time

Not only is this campaign centered around regular Red Bull purchases, but it also includes the exclusive Air Race can, which is already exciting!

Plus, Prize B includes a decent number of Air Race tickets, making it a rare and fun opportunity.

Another great aspect is that the entry process has been improved compared to previous Lawson campaigns—rather than using the Ponta system, this time you simply get a receipt with an entry code and submit it on the dedicated site to collect points.

However, the number of T-shirt prizes is limited to just 100, which is a bit disappointing… I usually never win these kinds of draws, but maybe this time… ((o(´∀｀)o))

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