On October 6th, 2015, a new grape-flavored Red Bull drink exclusive to Japan will be released!

As of September 30th, I Tried the Blue Edition Grape Flavor!

Check out the review of the Japan-exclusive, world-first Red Bull Blue Edition Grape Flavor here (ｕ_ｕ*)

I was lucky enough to win the lottery for the #RedBullFriends campaign, and got to try it a week before its official release! ( ´∀｀)b Good!

As of September 15th

Red Bull announced that a new product would be released on October 6th, and the fact that it would feature a Japan-exclusive flavor caused a huge stir.

A campaign was launched where fans tried to guess the flavor.

Finally, the Japan-exclusive Red Bull flavor new product is revealed!

The new flavor is 'Grape Flavor'! And it's the Blue Edition!

Huh!? Blue Edition!? ...



Looking at the packaging, unlike the previous Blue Edition, the silver line at the top reads 'Energy Charge of Grape,' and the flavor section is labeled 'Grape Flavor.'

Oh, it’s a new product, but it’s actually a change in the content of the previously discontinued Blue Edition (^_^;)

This time, it will become a regular item, so there’s a bit of a mixed feeling, but Japan’s exclusive grape flavor will become a permanent addition to Red Bull Japan’s product lineup.

The size will be the same as the previous Blue Edition at 185ml.

⇒ Check out the review of Blue Edition (Japan) here

As of September 3rd, 2015

Further details have been revealed, and it turns out that Red Bull's new product will be a Japan-exclusive flavor!

To think that a world-leading energy drink brand is releasing a new flavor in such a small market like Japan...

Red Bull Japan is amazing (●´ω｀●)

As of October 6th, 2015

Details haven't been revealed yet, but Red Bull Friends members are participating in a lottery where 500 people will win a set of two 185ml cans of the new product before its official release.

The question is: What is the flavor of the new Red Bull product? You can answer anything and submit a social post to enter (●´ω｀●)

The submission form is here ⇒ http://st-app.jp/redbull/201509/

During the previous Summer Edition, there was also a large giveaway for 500 people, so maybe this time too, you'll be able to try the new Red Bull product early!

The new product is scheduled to be shipped at the end of September.

Please feel free to apply and post, everyone!ヽ(=´▽`=)ﾉ

By the way, I thought there might be a Zero Edition in the series, but then I thought it was a series... until Cola appeared.

Red Bull Cola is actually pretty tasty. The can design is great too. Personally, I'd love to see the Cola version!

⇒ Check out the review of Red Bull Cola here

Coincidentally, I made this tweet around noon

On the same day the new Red Bull product information was released, I posted this tweet around noon.

I think Red Bull could push it further, but since they have market data from each country, maybe the current strategy is the best for Japan (´・ω・｀).
There are probably many people who want to see the three main colors launch big in Japan!

I think many people feel the same way! pic.twitter.com/Es4zMMx0X0

— Energy Drink Guy Energy Drink Mania (@energydrinkun) September 3, 2015

I've tried various energy drinks, but if someone asked me which one I recommend the most in Japan, I would probably say Red Bull.
Red Bull is really amazing. Those who get it, really get it (laughs). pic.twitter.com/DfHDajttxl

— Energy Drink Guy Energy Drink Mania (@energydrinkun) September 3, 2015

Is it destiny? (laughs)

By the way, before the Coffee Monster was released, I tweeted that a coffee flavor would be coming out (I don't even remember it myself, haha).

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