NEWS of 2016

November 1st to December 26th, 2016 Monster Energy x Battlefield 1 Campaign

November 1st to December 26th, 2016 Monster Energy x Battlefield 1 Campaign
November 2, 2016
Previously, I covered the Battlefield 1 campaign happening in the U.S. before my trip, but now Japan has launched its own exclusive Battlefield 1 campaign. Special edition Monster Energy Original cans featuring a Battlefield 1 topper, along with a battle pack code sticker, are already available in stores.

Red Bull BC One collaboration design cans on sale! LINE campaign also available

Red Bull BC One collaboration design cans on sale! LINE campaign also available
November 1, 2016
The Red Bull BC One World Final 2016 has returned to Japan! To celebrate the World Final event in Nagoya on December 3rd, the BC One collaboration can has been released. This special edition can features a collaboration design between Japan’s pride, BBOY Taisuke, and the iconic Street Fighter character, Ryu, from Japan.

Germany: Two types of Rockstar Revolt released in November

Germany: Two types of Rockstar Revolt released in November
October 22, 2016
It has been revealed that Rockstar Rebolt will be released as a series in Germany, with two varieties. It's unique that they are being released in Germany before the series even launches in the United States.

2017 American Red Bull New Releases, Purple Edition, Lime Edition, Summer Edition

2017 American Red Bull New Releases, Purple Edition, Lime Edition, Summer Edition
October 20, 2016
New information has emerged about Red Bull’s 2017 releases in the U.S. As usual, the Sugarfree version will see new limited-edition flavors, including the Purple Edition and Lime Edition. Additionally, the Summer Edition, a regular seasonal product, will be released again as expected.

Red Bull continues to release new products in the second half of 2016! EDICION LIMON, WINTER EDITION

Red Bull continues to release new products in the second half of 2016! EDICION LIMON, WINTER EDITION
October 14, 2016
2016 is drawing to a close, but Red Bull has released new products in the second half of the year. The Red Bull Edition Limon was released in the US, and the Red Bull Winter Edition was released in Austria.

October 4, 2016 ~ FamilyMart and Circle K Sunkus Limited Red Bull Campaign

October 4, 2016 ~ FamilyMart and Circle K Sunkus Limited Red Bull Campaign
October 4, 2016
Red Bull is holding a campaign where you can apply by submitting receipts from Red Bull purchases at FamilyMart and Circle K Thanks to coincide with AIR JAM 2016! You could win a Red Bull fridge in a lucky draw!

Raizin Purple Wing released on October 4, 2016

Raizin Purple Wing released on October 4, 2016
September 29, 2016
On October 4, 2016, Taisho Pharmaceutical will release a new flavor of Raizin, Purple Wing. While I had expected Red Wing and Blue Wing, I didn't anticipate the arrival of Purple Wing.

In the fall of 2016, Rockstar released a Gears of War 4 collaboration can.

In the fall of 2016, Rockstar released a Gears of War 4 collaboration can.
September 3, 2016
A few days after the sudden appearance of the Rockstar Energy Drink and Gears of War 4 collaboration can information, the official details about the Gears of War 4 collaboration can were released. It seems that the pre-release started today at PAX, and the store release is set for this fall! As is well-known from the INKED UP series, Rockstar Energy Drink’s insane design sense is once again on display with this Gears of War 4 can, and it’s looking pretty amazing ((o(´∀｀)o)).

America: Battlefield 1's Muscle Monster campaign is amazing

America: Battlefield 1's Muscle Monster campaign is amazing
September 2, 2016
A new campaign that started with Monster Energy in the USA is turning out to be really exciting. One of them is a campaign featuring Battlefield 1 with special cans, which has been a global topic, and the Muscle Monster campaign, which is still relatively unknown. *Starting from November 1, 2016, the Battlefield 1 and Monster Energy campaign will also start in Japan.

NOS energy drinks set to make a breakthrough in 2016

NOS energy drinks set to make a breakthrough in 2016
September 1, 2016
NOS, an energy drink released by Coca-Cola, created a buzz in 2015 when Monster Energy started distributing it, but there wasn't much significant movement after that. However, around May of this year, NOS launched its 710ml size cans, showing gradual progress. And this summer, there has been a significant shift, so I’ve put together a summary of the changes NOS has gone through.

August 2016: Release of ROCKSTAR JUICED and PURE ZERO LEMONADE in the US

August 2016: Release of ROCKSTAR JUICED and PURE ZERO LEMONADE in the US
August 12, 2016
New product images had been leaked for some time, but it wasn't until August that they finally started appearing in stores. Compared to the leaked images, it seems that the products were officially released in almost the same condition.

Major changes to Monster pull tabs, etc. & change to Red Bull blue 2016 version

Major changes to Monster pull tabs, etc. & change to Red Bull blue 2016 version
August 4, 2016
Since July, there has been a lot of buzz about the significant changes to Monster Energy's cans, and the Red Bull Blue Edition has also been updated to the 2016 version in Japan.

July 15th to September 15th, 2016 RAIZIN GREEN WING Campaign Part 2

July 15th to September 15th, 2016 RAIZIN GREEN WING Campaign Part 2
July 3, 2016
The second round of the campaign celebrating the release of RAIZIN Green Wing begins! Campaign Period: July 15, 2016, 10:00 AM – September 15, 2016, 11:59 PM Eligible Product: RAIZIN Green Wing How to Apply: Enter the serial number from the sticker on the can on the campaign website to apply

Monster Energy to release new Mutant and Hydro models in the US in 2016!

Monster Energy to release new Mutant and Hydro models in the US in 2016!
June 18, 2016
In 2016, new bottle-based products are being added to the Monster Energy brand lineup. Here's a summary of the information currently available. *Note: August 5, 2016... Release date and ingredient-related information will be added.

Monster Energy Gear Campaign available only at vending machines until December 26, 2016

Monster Energy Gear Campaign available only at vending machines until December 26, 2016
June 2, 2016
The Monster Energy Gear Campaign, which has sparked a lot of controversy and buzz every year, is back again this year. The campaign will start as soon as the vending machines are stocked, and it will end on December 26, 2016. This time, if you find a winning sticker, you can receive limited-edition merchandise.

Monster Energy USO 75th Anniversary Can Released

Monster Energy USO 75th Anniversary Can Released
June 2, 2016
MONSTER ENERGY "USO 75th Anniversary" will feature a new military-themed Monster Energy Original, released this year at the U.S. Military Exchange ((o(´∀｀)o)) This time, the military design is once again by DICK KRAMER!

May 17, 2016 Monster Energy Khaos Japan Renewal

May 17, 2016 Monster Energy Khaos Japan Renewal
April 14, 2016
On May 17, 2016, the renewed Monster Energy Khaos will finally be released! ((o(´∀｀)o)) Back in the news from August 31, 2015, we speculated that it might transform into a Juice Monster, and now, after more than eight months, the renewal has finally been confirmed! It really took a while, didn't it? Plus, there's a campaign where you can win a whole case of the renewed Khaos before its release! ⇒ Check out the review of Monster Energy Khaos 30%

2016 America: Red Bull Summer Edition Kiwi Twist released

2016 America: Red Bull Summer Edition Kiwi Twist released
April 5, 2016
Back in October 2015, we discussed the 2016 Red Bull releases, including the Orange Edition and the Summer Edition. The Orange Edition was already released in February 2016, and many people have probably gotten their hands on it, even at U.S. military bases. Now, the long-awaited 2016 Red Bull Summer Edition is finally launching in the U.S.!

Monster Energy M3 to be relaunched in April

Monster Energy M3 to be relaunched in April
March 31, 2016
The bottled Monster Energy M3, known for its image of being "3x concentrated," is getting a label redesign! The simple black design is now replaced with a striking green look (´∀｀*). ■ Product Name: Monster Energy M3 ■ Release Date: Tuesday, April 12, 2016 ■ Price: 190 yen (excluding tax)

March 29th: Raizin Green Wing to be released

March 29th: Raizin Green Wing to be released
March 15, 2016
The official release of the RAIZIN Prototype, now named Green Wing, has been announced! As I mentioned in my review on the prototype’s launch day, the codename "GW" turning out to be "Green Wing" is personally exciting for me. (*´艸｀*) Check out the RAIZIN Prototype review here By the way, a new product launch campaign is also starting!

April 5, 2016 - Red Bull Air Race 2016 Lawson Campaign begins

April 5, 2016 - Red Bull Air Race 2016 Lawson Campaign begins
March 2, 2016
If you're an energy drink enthusiast, you'll definitely want to add the Red Bull Air Race 2016 commemorative can to your collection! This limited-edition can will once again be available exclusively at Lawson. Additionally, Lawson will be running a campaign where you can win Red Bull Air Race 2016-related prizes by using receipts from eligible Red Bull purchases. Even the standard Red Bull 185ml qualifies, so be sure to take advantage of this opportunity! ((o(´∀｀)o)) Details of Lawson's Red Bull Air Race 2016 Campaign The campaign follows the same format as last time—simply use the receipt from your Red Bull purchase at Lawson to enter. To apply for prizes, visit the Red Bull Air Race dedicated campaign site and proceed to the application page. The application page can be a bit tricky to find. On Lawson’s campaign page, look for a black rectangular button that says "Proceed to Application Page," as shown in the image below. To apply, you'll need a Lawson ID. If you don't have one yet, you'll need to create one, so take some time to register when you're available. Additionally, each Lawson store will have 20 special stickers (10 of each design) available. You can get one sticker in exchange for purchasing one Red Bull Air Race 2016 commemorative can. Since each store has only 20 stickers available on a first-come, first-served basis, be sure to grab yours as soon as possible!

Monster Energy 100,000 Cans Giveaway Campaign

Monster Energy 100,000 Cans Giveaway Campaign
February 5, 2016
To celebrate Monster Energy’s Twitter followers surpassing 100,000, a truly generous giveaway campaign has started. A total of 100,000 cans of Monster Energy will be given away to 834 lucky winners! Each winner will receive one case of each flavor, totaling 5 cases. Monster Energy Japan is known for offering incredibly generous giveaways every time ((o(´∀｀)o)).

RAIZIN's new product "Prototype" launched

RAIZIN's new product "Prototype" launched
January 29, 2016
A new product, 'Prototype,' will be released from the newly renovated RAIZIN by Taisho Pharmaceutical. This adds a new flavor to the Taisho Pharmaceutical RAIZIN series. The release date for the new product, RAIZIN Prototype, is still undecided, but a limited edition pack containing the current RAIZIN Original and two cans will be available. ⇒ RAIZIN Prototype Review Here

Monster Beverage's vision for 2016

Monster Beverage's vision for 2016
January 13, 2016
The movement triggered by Coca-Cola's acquisition of Monster Beverage shares in 2015 is becoming clearer. Monster Beverage's energy drinks, which are expanding globally, have greatly increased in number. Currently, the company offers powerful energy drink brands such as Monster Energy, Burn, NOS, Full Throttle, Relentless, and Mother. Officially, the images of each energy drink brand will be promoted starting in 2016.

Pink cherry blossom flavoured Red Bull Spring Edition to be released

Pink cherry blossom flavoured Red Bull Spring Edition to be released
January 5, 2016
■Product Name: Red Bull Energy Drink THE SPRING EDITION ■Release Date: February 16 (Tuesday) ■Price: 185ml can, ¥190 excluding tax ■Flavor: Japan Original Sakura Flavor Red Bull has done it again! The new product, Red Bull Spring Edition, will be released on February 16 (Tuesday)! And this time, it's the world's first Sakura flavor, developed in Japan. The official product name is "Red Bull Energy Drink THE SPRING EDITION." This pink Red Bull, with its Japan-exclusive flavor, is launched during Japan’s iconic and beautiful spring season—it's so exciting! ((o(´∀｀)o)) [Check out the preview review of Red Bull Spring Edition here]