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RAIZIN's new product "Prototype" launched

Posted on January 29, 2016 | Last updated February 20, 2025

RAIZIN New Product 'Prototype' Released
A new product, 'Prototype,' will be released from the newly renovated RAIZIN by Taisho Pharmaceutical. This adds a new flavor to the Taisho Pharmaceutical RAIZIN series.

The release date for the new product, RAIZIN Prototype, is still undecided, but a limited edition pack containing the current RAIZIN Original and two cans will be available.

⇒ RAIZIN Prototype Review Here

RAIZIN BONUS PACK Released on February 2, 2016

RAIZIN New Product 'Prototype' Released
From February 2, the 'RAIZIN BONUS PACK' will be available at convenience stores nationwide. The set includes two cans: RAIZIN Original and RAIZIN Prototype.

For those who think, "I only want the new product," here's a great deal: even though it's a 2-can pack, you can buy it for the price of just one can of RAIZIN (190 yen excluding tax). It’s perfect for a tryout! ((o(´∀`)o))

For those who have never tried RAIZIN before, it’s a great opportunity to try the original and the new product at the same time. The product will be available at Lawson, FamilyMart, MiniStop, and Daily Yamazaki stores.

What Does RAIZIN Prototype Taste Like?

By the way, the flavor and official release date for RAIZIN Prototype have not been revealed yet.

On the image of the can, it says 'Codename GW' and 'Taste Z'. If the codename is Ginger Water, it would be a bit too on the nose, right? (´ε`;) Hmmm... Maybe Green (Tea) something?
And what does Taste Z mean!?

Interestingly, this news was followed by the sudden release of the BONUS PACK the week after. Soon, we’ll know the taste of the new flavor (*´艸`*)

Is This a Response to Red Bull?

At the same time, Red Bull’s Spring Edition and Blue Edition Valentine Assortment will be released on February 9, and the RAIZIN Prototype Bonus Pack will be released a week before that.

Is this a countermeasure to Red Bull...? Either way, being able to enjoy the new product and the original RAIZIN for the price of one can is a great deal. If Red Bull had offered this price, it might have been more accessible.

For a trial experience, RAIZIN seems like the better value, and it could sell well during the limited period.

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In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.