April 5, 2016 - Red Bull Air Race 2016 Lawson Campaign begins

If you're an energy drink enthusiast, you'll definitely want to add the Red Bull Air Race 2016 commemorative can to your collection!
This limited-edition can will once again be available exclusively at Lawson.

Additionally, Lawson will be running a campaign where you can win Red Bull Air Race 2016-related prizes by using receipts from eligible Red Bull purchases.
Even the standard Red Bull 185ml qualifies, so be sure to take advantage of this opportunity! ((o(´∀｀)o))

Details of Lawson's Red Bull Air Race 2016 Campaign

The campaign follows the same format as last time—simply use the receipt from your Red Bull purchase at Lawson to enter.

To apply for prizes, visit the Red Bull Air Race dedicated campaign site and proceed to the application page.

The application page can be a bit tricky to find. On Lawson’s campaign page, look for a black rectangular button that says "Proceed to Application Page," as shown in the image below.

To apply, you'll need a Lawson ID. If you don't have one yet, you'll need to create one, so take some time to register when you're available.

Additionally, each Lawson store will have 20 special stickers (10 of each design) available.
You can get one sticker in exchange for purchasing one Red Bull Air Race 2016 commemorative can.
Since each store has only 20 stickers available on a first-come, first-served basis, be sure to grab yours as soon as possible!

Red Bull Air Race 2016 Lawson Campaign Information

Prizes for the Air Race Campaign with Red Bull Purchases

Eligible products include Red Bull 185ml, 250ml, 330ml, Sugar-Free 185ml, 250ml, Blue Edition, and the Air Race 2016 commemorative cans. Please note that the limited-edition Spring Edition currently on sale is not included in the campaign.
For each can purchased, you earn one point, and by collecting enough points from your receipts, you can apply for prizes via the dedicated campaign website.

■Prize A - 5 pairs (10 people) (Purchase of 12 cans)
Pit tour (June 4 or 5) & 2-day pair tickets (B area)
You will be assigned to either June 4 or June 5 for the pit tour, and you cannot choose the date. A confirmation letter will be sent after you win.

■Prize B - 100 pairs (200 people) (Purchase of 3 cans)
June 4 pair tickets (B area)

■Prize C - 100 pairs (200 people) (Purchase of 4 cans)
SiM vs Crossfaith special live tickets & T-shirt
This event will be held on June 2, 2016, in the Tokyo metropolitan area. The T-shirt will be handed out at the live venue.

■Prize D - 200 people (Purchase of 2 cans)
JTB travel vouchers

■Prize E - 5 people (Purchase of 3 cans)
Good Smile Company Red Bull Air Race Transforming Plane

■Prize F - 20 people (Purchase of 1 can)
Good Smile Company Red Bull Air Race Transforming Mini Plane

Get a Sticker with Each Red Bull Air Race 2016 Can Purchased

At Lawson stores, you can get one sticker for each Red Bull Air Race 2016 can purchased.
The special Air Race 2016 campaign pop displays two types of stickers, with 10 stickers of each type available at each store. Be sure to grab yours when you check out.
Since only 20 stickers are available per store (10 of each type), it’s first-come, first-served. Once they’re gone, they’re gone, so act quickly if you want one! (ｕ_ｕ*)

As of March 2, 2016: More details will be added as they become available!

By the way, the design of this commemorative can is the same as the one from last year’s Air Race UK event.
Since the sample image includes Japanese text, it's likely that this design will be used for the official release.
Additionally, because the design is quite neutral, it’s possible that other countries will also use the same can design, or that this design may be used for future years.

Personally, I expected a new commemorative can to be released when the 2016 Chiba event was confirmed, so I was hoping for a new design featuring室屋 (Muroya).
I was also interested in the idea of a country-specific design with the local competitors listed for each event. I’ll be keeping an eye on updates from the official site and information from each participating country.

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