NOS energy drinks set to make a breakthrough in 2016

NOS, an energy drink released by Coca-Cola, created a buzz in 2015 when Monster Energy started distributing it, but there wasn't much significant movement after that. However, around May of this year, NOS launched its 710ml size cans, showing gradual progress.

And this summer, there has been a significant shift, so I’ve put together a summary of the changes NOS has gone through.

In 2016, NOS 710ml Can's Existence Was Revealed

It became a global topic when NOS's 710ml twist-top bottle appeared in the document summarizing how Monster Energy would expand in 2016.
Here is a document summarizing Monster Energy's plans for 2016.

From early April this year, information started coming from the U.S. about gradually obtaining the NOS 710ml cans. Unfortunately, during the U.S. military base events until August, only the 16oz NOS Original was sold, and it's unclear what was happening inside the base.

NOS Logo Goes Diagonal

Reports from early July mentioned that NOS started releasing cans with a diagonal logo. Naturally, the 710ml cans with the new logo began to appear as well.

So, currently, there are two main versions of the NOS 710ml can: the old logo and the new logo (and technically, a few more variations). By the way, the 16oz cans with the old logo seemed to be sold at the military base events until August.

Complete Renewal in August

NOS has gradually started releasing new, renewed flavors in stores. Additionally, the flavor names have been updated, such as the grape flavor being renamed to GT Grape.

The design seems to be heavily car-oriented, aligning perfectly with NOS's original theme. It feels like the era of merely using the NOS brand is coming to an end.

In mid-August, 7-Eleven launched the Rowdy model by NASCAR driver Kyle Busch. When you find a 7-Eleven, you can’t help but say, 'Ah! It’s 7-Eleven!' (those who have visited the U.S. will definitely agree), so it's really exciting to see that they made this happen.

Furthermore, the DUB SHOW TOUR, which has already started this year, is now being held entirely under the NOS brand, replacing Monster. It’s amazing... I honestly didn’t expect NOS to come this strong.

What we can see from all these changes is the shift within Monster Energy. As energy drink enthusiasts, we probably understand why these changes have occurred.

Other Energy Drinks Under Monster Energy's Umbrella

By the way, Full Throttle is also gradually becoming more aligned with Monster Energy. In Europe, Burn already transitioned into the Monster brand earlier this year, which I think I tweeted about.

This means that Australia's Mother brand will likely undergo changes as well.
I’m glad I was able to secure some in Sydney!

While there may be challenges for NOS to add new flavors, there’s still a good chance for limited edition collaborations to happen. There are a lot of NOS energy drink fans in Japan, so these updates about renewals and new products are exciting. Let’s look forward to more!

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