November 1st to December 26th, 2016 Monster Energy x Battlefield 1 Campaign

Previously, I covered the Battlefield 1 campaign happening in the U.S. before my trip, but now Japan has launched its own exclusive Battlefield 1 campaign.

Special edition Monster Energy Original cans featuring a Battlefield 1 topper, along with a battle pack code sticker, are already available in stores.

Campaign Overview

Period: November 1, 2016 – December 26, 2016
Prizes: Battle Pack, PlayStation®4 & Battlefield 1
Eligible Products: Original, Absolutely Zero, Chaos, Ultra, M3

This time, in addition to the Monster Energy Original with a special Battlefield 1 topper, all Monster Energy products come with a Battlefield 1 campaign sticker.

※ Some cans in stores may not have the campaign sticker, so be sure to check before purchasing.
※ Monster Ultra, Monster Chaos, and Monster Energy M3 sold in vending machines are not eligible.
※ Online purchases may come from non-campaign stock, so it's best to avoid them.

Campaign Prizes

Battle Pack (Guaranteed Prize)

Players of the latest Battlefield game, "Battlefield 1," can receive a PlayStation®4 Battle Pack with in-game weapon items.
【Update 11/11/2016】 Battle Packs are now available for PC and Xbox One as well.

How to Redeem a Battle Pack for PS4
Each can's sticker contains a 12-digit serial code. Enter this code in the PlayStation®4 Store or use the "Redeem Code" option in the game to claim your Battle Pack.
Once used, the code cannot be reused. The redemption deadline is March 31, 2017.

How to Redeem a Battle Pack for PC and Xbox One
Send an email to me-gcp@exestaff.co.jp with the following details:
1. A photo of the campaign sticker (showing the serial code clearly)
2. The serial code printed on the sticker
3. The platform you want the Battle Pack for (PC or Xbox One)
A new Battle Pack code will be sent to your email address.

PlayStation®4 & Battlefield 1 (20 Winners by Lottery)

Collect 15 campaign stickers with 12-digit serial codes to enter a lottery for a PlayStation®4 & Battlefield 1 set. A total of 20 winners will be selected.
The PS4 given away is in Jet Black.

Winners will be notified via prize shipment in late January.
To enter, visit the official campaign page and submit 15 serial codes.

Monster Energy Japan Campaign Office
Tel: 0120-122-414 (9:00 AM - 5:00 PM / Excluding weekends & holidays)

No Collaboration Can for This Campaign

Even before the campaign started, many fans speculated that a special collaboration can like the Gear Campaign might be released. However, this time, only a topper has been added.

In the U.S., as reported in the news and shared on social media after my trip, the campaign featured three flavors in two sizes, with special Battle Pack markings on the packaging. This created a strong in-store promotional effect, making the products even more appealing to fans.

At the pre-launch event held in Roppongi on October 22, it was announced that an "exclusive Battlefield 1 collaboration drink" would be distributed. However, based on reports from attendees, this turned out to be a Battlefield 1-labeled bottled water and a Monster Energy Original with a topper. A clearer announcement would have been appreciated.

That said, I personally didn’t expect a full-fledged collaboration can, so having a topper alone is already a nice touch.

The scale of gaming campaigns in Japan and the U.S. differs significantly, and when it comes to energy drinks, the gap is even wider. Given this, it’s understandable that a special edition can wasn’t released.

If a collaboration can is ever released in the future, let’s make sure the energy drink community gives it the hype it deserves! ((o(´∀｀)o))

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