NEWS of 2017

Monster Energy Japan releases collaboration cans with Ayumu Hirano! Campaign also available!

Monster Energy Japan releases collaboration cans with Ayumu Hirano! Campaign also available!
December 1, 2017
Finally, it has been announced that the collaboration limited-edition design cans will be released in Japan! There was a lot of buzz on Twitter about when the design cans, which were briefly shown in a video, would be released. The announcement came quite quickly, and information about a giveaway campaign has also been released! This is really exciting! ((o(´∀｀)o))

America: Espresso Monster released as part of the JAVA series!

America: Espresso Monster released as part of the JAVA series!
November 8, 2017
A new coffee energy drink from Monster Energy, Espresso Monster, has finally started appearing on store shelves! Many people have already purchased it, and it is expected to be available nationwide in the U.S. by the end of the year. This product is categorized within the JAVA series.

Limited edition Red Bull cans celebrating Street Fighter's 30th anniversary on sale in various countries!

Limited edition Red Bull cans celebrating Street Fighter's 30th anniversary on sale in various countries!
November 2, 2017
Red Bull has collaborated with Street Fighter V for a 30th anniversary limited edition can design, which will be released in various countries worldwide. Sample cans have already been distributed at game shows in different countries for the past few months, but now the character-designed cans will finally be available for purchase at stores.

Thai energy drink (bottled), M-150, now on sale at Don Quijote stores nationwide

Thai energy drink (bottled), M-150, now on sale at Don Quijote stores nationwide
October 24, 2017
How long has it been since the Thai energy drink M-150 was released in Japan? I hadn’t seen it at all, but it looks like it will finally be available nationwide at Don Quijote stores starting in the second half of 2017.

Monster Energy x Assassin's Creed Origins Twitter Campaign

Monster Energy x Assassin's Creed Origins Twitter Campaign
September 21, 2017
This is a generous campaign where you can participate for free just by following Monster Energy’s Twitter account and retweeting. It's such an attractive offer, so Drin-kun immediately retweeted! (●´ω｀●)

Monster Energy x Hi-STANDARD Gift Campaign

Monster Energy x Hi-STANDARD Gift Campaign
September 21, 2017
To commemorate Hi-STANDARD's nationwide tour "THE GIFT TOUR 2017," a giveaway campaign is available at Lawson, where you can participate by purchasing Monster Energy and have a chance to win pair tickets and exclusive collaboration goods for "Hi-STANDARD 'THE GIFT TOUR 2017'."

A rush of new rockstar releases in the US and Canada!

A rush of new rockstar releases in the US and Canada!
September 13, 2017
Even in the second half of 2017, new releases continue in the United States! A Mandarin Orange flavor has been newly launched in the Rockstar Zero Zero series and the Pure Zero series. Additionally, new products have been added in Canada.

Rockstar Destiny 2 design cans on sale

Rockstar Destiny 2 design cans on sale
August 8, 2017
The information about Rockstar’s Destiny 2 design cans has finally been released through official channels and various gaming websites. Following the Destiny design cans released by Red Bull in the U.S. and Canada in 2016, Rockstar has now launched these cans in multiple countries.

Austria: Red Bull Organics series launched

Austria: Red Bull Organics series launched
June 22, 2017
Since May, Red Bull fans have quietly been talking about the Red Bull Organic Series, and it has finally been officially announced! Each flavor is made using only organic ingredients, and just by looking at the flavors, you can already expect great taste ((o(´∀｀)o)) On June 5, 2018, the Red Bull Organic Series will be released in Japan with 3 flavors. Read more here.

Energy drinks prices double as Saudi Arabia introduces selective tax

Energy drinks prices double as Saudi Arabia introduces selective tax
June 12, 2017
In Saudi Arabia, in an effort to curb the financial deterioration caused by falling oil prices, an excise tax has been introduced, causing the price of tobacco and energy drinks to double.

June 27, 2017: Monster Energy's new product "Monster Rossi" released

June 27, 2017: Monster Energy's new product "Monster Rossi" released
June 5, 2017
Before the official announcement from Monster Energy, leaks about the new product, Monster Rossi (VR46 THE DOCTOR), were spreading rapidly on Twitter through unauthorized reposts. Although the release date of June 27 was already known before the official announcement, the excitement was somewhat diminished. However, the fact that VR46 is available to drink in Japan is undeniably exciting for fans. Personally, I wish they had kept it under wraps a bit longer, like with the official relaunch of Ab Zero. Also, I think they should handle the leaks more carefully, as the information always leaks out too easily. *Click here for the review of the newly released Monster Rossi

Red Bull 355ml to be released in Japan!

Red Bull 355ml to be released in Japan!
May 12, 2017
It has been decided that the 355ml can of Red Bull Original, the largest size in Japan, will be released nationwide at convenience stores starting from May 16. Just recently, a larger version of the Red Bull Original, the 330ml can, was released in supermarkets and drugstores. 【Complete Edition】All Sizes of Red Bull in Japan and Explanations of Red Bull Sizes in the U.S. & Abroad

May 2017 Maximum the Hormone x Monster Energy collaboration campaign

May 2017 Maximum the Hormone x Monster Energy collaboration campaign
May 2, 2017
From May 9, 2017, a special campaign will start at Lawson, where you can win pair tickets and limited collaboration merchandise for "Maximum the Hormone 'Mimi Kajiru Shin-Uchi TOUR'." Since the Monster Energy goods are strongly tied to the collaboration, if you’re a Maximum the Hormone fan, make sure to join the campaign during this opportunity! You can also get a limited edition sticker by purchasing two cans at the store ((o(´∀｀)o))

Monster Energy Gear Campaign at Vending Machines until December 26, 2017

Monster Energy Gear Campaign at Vending Machines until December 26, 2017
April 28, 2017
A vending machine-exclusive Monster Energy gear campaign has started. The start dates may vary depending on the vending machine, but the campaign application period is until December 26, 2017. Last year's vending machine campaign had 10,000 winners, but this year there is a chance for 20,000 winners! If you want official Monster Energy merchandise, be sure to try the Monster Gear campaign at the vending machines!

Neymar limited collaboration cans will be released in Japan in late April 2017!

Neymar limited collaboration cans will be released in Japan in late April 2017!
April 14, 2017
The limited-edition cans of Neymar Jr’s Five, which have been released worldwide, are finally set to be launched in Japan. At the same time, a social media posting event will also be held.

Muscle Monster production end information, Ultra Violet officially added

Muscle Monster production end information, Ultra Violet officially added
April 11, 2017
Muscle Monster has officially discontinued some of its variants, and Ultra Violet has now been officially added.

Monster Energy Absolutely Zero will be renewed in late April 2017

Monster Energy Absolutely Zero will be renewed in late April 2017
April 3, 2017
On April 1st, Monster Energy Japan suddenly tweeted an image that seemed like a new product. Until the information was officially released on the 3rd, enthusiasts were guessing what the new product might be. In the end, it was announced that it was a renewal of Ab Zero. Well, that makes sense, I guess.

Raizin is renewed as a drink for businessmen. Raizin Dry and Raizin Mild are released.

Raizin is renewed as a drink for businessmen. Raizin Dry and Raizin Mild are released.
April 3, 2017
The Raizin brand, which was cool with its Color Wing series, has been rebranded starting April 11 for some reason to target business professionals. The renewed products come in two flavors: Raizin Dry and Raizin Mild. It's still unclear whether they will be labeled as energy drinks. The products themselves have taken a slight downturn, and it’s clear that the Raizin brand is showing some inconsistency now.

March 27, 2017 ~ MONSTER ENERGY x METROCK 2017 Campaign

March 27, 2017 ~ MONSTER ENERGY x METROCK 2017 Campaign
March 27, 2017
A campaign has started where you can win pair tickets to "METROCK 2017" and Monster Energy T-shirts! To participate, send the receipt from a purchase that includes eligible products from Welcia Pharmacy, Hack Drug, or Welcia Dacs nationwide.

Asahi launches energy drink "Honey Gold" in Myanmar

Asahi launches energy drink "Honey Gold" in Myanmar
March 17, 2017
Asahi Group Holdings, in partnership with Myanmar's local company Loi Hein, has established a joint venture called Asahi Loi Hein. Starting from late March, they will release an energy drink called "Honey Gold" in Myanmar. To make it clear that it's a product from a Japanese manufacturer, the name "Honey Gold" is also written in Japanese.

Red Bull Japan to release 330ml size on March 14th! Campaign also available!

Red Bull Japan to release 330ml size on March 14th! Campaign also available!
March 2, 2017
The larger size of Red Bull is finally making its way to Japan! Until now, Japan’s Red Bull has been smaller compared to overseas, but now a 330ml can is being released at a reasonable price! The balance of size and price is fantastic! Red Bull Japan is on the rise ((o(´∀｀)o)) [Complete Guide] All Red Bull Sizes in Japan and a Comparison with the US & Overseas Red Bull Sizes

Monster Energy Lewis Hamilton model released!

Monster Energy Lewis Hamilton model released!
March 2, 2017
On March 1, 2017, Monster Energy announced a global partnership with Lewis Hamilton. What energy drink enthusiasts should take note of here is the potential for a Lewis Hamilton Edition. Given that past collaborations like The Doctor and Gronk have been released, there is a very high possibility that this will be a special collaboration flavor. The distribution areas are still unconfirmed, but it’s likely to be released in the EU region. ※ Update on May 15: Scheduled for gradual release across the EU! It has already launched in the UK and has also been added to the official website. ⇒ Check out the review of MONSTER ENERGY LEWIS HAMILTON here

February 7, 2017 ~ Monster Energy x Man With a Mission Campaign

February 7, 2017 ~ Monster Energy x Man With a Mission Campaign
February 8, 2017
From February 7 (Tue) to February 20 (Mon), 2017, a special collaboration campaign between Monster Energy and MAN WITH A MISSION's "Dead End in Tokyo TOUR 2017" will be held. By purchasing Monster Energy, you have a chance to win original merchandise and other exclusive prizes! You can also get a limited-edition sticker (30 per store) at participating stores—don't miss this opportunity to join the campaign!

Rockstar's new Revolt series to be released worldwide

Rockstar's new Revolt series to be released worldwide
January 24, 2017
Rockstar Revolt Citrus Killer, originally released in the U.S., has sparked a wave of new releases in various countries. It's quite rare to see a series expand this rapidly, making us wonder if this will be a consistently growing lineup for the first time in a while. Let's take a look at the Rockstar Revolt series available as of January 2017! ((o(´∀｀)o))

Latest information on new Monster Energy products for 2017

Latest information on new Monster Energy products for 2017
January 14, 2017
In 2017, numerous upcoming Monster Energy releases and other energy drinks under the Monster brand have been gradually unveiled.