June 27, 2017: Monster Energy's new product "Monster Rossi" released

Before the official announcement from Monster Energy, leaks about the new product, Monster Rossi (VR46 THE DOCTOR), were spreading rapidly on Twitter through unauthorized reposts.

Although the release date of June 27 was already known before the official announcement, the excitement was somewhat diminished. However, the fact that VR46 is available to drink in Japan is undeniably exciting for fans. Personally, I wish they had kept it under wraps a bit longer, like with the official relaunch of Ab Zero. Also, I think they should handle the leaks more carefully, as the information always leaks out too easily.

*Click here for the review of the newly released Monster Rossi

Flavor of Monster Rossi Release Information Summary

Release Date: June 27, 2017
Release Period: Summer 2017, Limited Edition (number of units unknown)
Product Overview: Collaboration with Valentino Rossi
Flavor: Refreshing orange and lemon flavor (from other companies' press releases)
Volume: 355ml
Price: 190 yen (excluding tax)
Amazon: Buy it cheaper than the regular price

Currently, on Amazon, it is cheaper than buying it from convenience stores. It is labeled as a limited edition, but in reality, they are probably producing enough that there will be leftover stock, so there's no need to rush. If you drink it regularly, buying it in bulk on Amazon is more economical, and more importantly, being able to stock it at home gives peace of mind. If the flavor hasn’t changed much, it will be perfect. I (Drink Guy) am buying a few cases myself ( ´∀｀)b Good!
*Since it's a limited edition, I bought 4 cases (^^)v

Monster Rossi Campaign

To commemorate the release of Monster Rossi, the first campaign is now live!

Before the release, a case of Monster Rossi and a non-sellable RIZE tour staff T-shirt will be given away to 46 winners through a lottery. Just RT to participate, so if you want to be the first to drink it, definitely apply!

1. Follow @MonsterEnergyJP
2. RT this tweet
3. RT entry period is until June 11, 2017 (Sunday) 23:59

After the campaign period ends, winners will be contacted via DM. There is no mention of shipping dates, but since the release is on June 27, it should arrive before the day of release.

Would Have Liked a More Glamorous Launch for Monster Rossi

The press release includes a major announcement for The Doctor’s release, as well as collaboration information with RIZE. It seems like they are trying to appeal to both fanbases, but I think Rossi has his own fanbase, so I would have liked to see more focus on him in the PR. If they push the flavor more in future promotions on social media, it could definitely increase its popularity.

By the way, looking at this can, it’s hard to tell where “Rossi” is written, so most people will probably wonder “What is Monster Rossi?”. People who don’t know him will probably just call him The Doctor, so this part is a bit confusing...

I think "Monster Energy The Doctor" is the perfect name. By the way, if you are interested, here’s a review of The Doctor from when I ordered the pre-release cans from the UK.

Recommended ⇒ Reviews of all 62 Monster Energy flavors from around the world and an overseas expedition report where I visited the Monster Energy headquarters

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