Austria: Red Bull Organics series launched
Since May, Red Bull fans have quietly been talking about the Red Bull Organic Series, and it has finally been officially announced! Each flavor is made using only organic ingredients, and just by looking at the flavors, you can already expect great taste ((o(´∀`)o))
On June 5, 2018, the Red Bull Organic Series will be released in Japan with 3 flavors. Read more here.
Red Bull Organic Series, Featuring Red Bull Cola and 3 Other Varieties
Until now, Red Bull Cola had only been released in Europe, but this has been expanded into the Organic Series.
With the series launch, the Cola has also undergone a redesign, featuring the new shared logo at the top of the can, which is used across all Organic Series products.
This time, four varieties have been launched: Simply Cola, Bitter Lemon, Ginger Ale, and Tonic Water. It's rare to see four new products released at once, especially in Japan, where even standard soft drinks rarely get such a strong push.
The design and colors of each flavor give off a vibe similar to 28DRINKS, and it seems like a series worth getting excited about. The designs are fantastic (●´ω`●).
In Austria, preparations for release are already underway, and some people already have samples. My friend was already drinking it (*´艸`*).
Possibility of Release Across Europe
Currently, information has only been released in Austria, but since the beginning of the year, preparations have been underway for a dedicated site for the Organic Series, organicsbyredbull.com. It is highly likely that a separate website will be launched, similar to how Cola has its own domain.
As of June 21, the Organic Series site had completed its footer, but by June 22, it had redirected to Austria. Once the official Organic Series website is complete, it should provide an exciting design experience ( ´∀`)b.
The EU Organic certification can be used across all European countries, so the Organic Series could eventually be rolled out across Europe, not just in Austria.
With the official announcement from Red Bull in June, it seems the release date will be in July. While I expected the release info to come out sooner, it's a bit delayed, but better late than never!
I’m hopeful that the Organic Series will continue to be sold consistently and for a long time in Europe!
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In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.