2018年4月 – Red Bull Organic Series Released in the U.S.

It has been confirmed that Red Bull's Organic Series, which was released in Austria in 2017, will be launched in the U.S. with the same flavors. I had been gathering information since the end of February, and now, just before the release, more details are coming in!

Overview of Red Bull Organic Series in the U.S.

The Organic Series being launched in the U.S. will feature four flavors, just like in Austria: Simply Cola, Ginger Ale, Bitter Lemon, and Tonic Water, all in 250ml cans. Since 355ml is becoming the standard size in the U.S., it will be interesting to see how this smaller size is received.

All of the products are certified USDA Organic. Additionally, caffeine is only included in the Simply Cola flavor, while the other three flavors do not contain caffeine. Just like in Austria, these are treated as organic sodas rather than energy drinks.

The price may vary depending on the store, but at the moment, the 250ml cans are priced under $2, indicating that these will be priced separately from the energy drink line.

Sales Channels Are Currently Limited

The Red Bull Organic Series in the U.S. is scheduled for release in April, but sales will be limited to San Diego and North Carolina. Several events and parties in these regions will feature the flavors starting around the end of March.

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