On April 7th, Awaraise Sudachi was newly released.
The new flavor of Awaraise, Sudachi, is being released! Awaraise became a topic of conversation as the energy drink specifically for Awa Odori, a traditional dance from Tokushima Prefecture.
※Review of Awaraise Sudachi can be found here
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What’s more, the review was reflected in the development of the new product!
This time, a new flavor using Sudachi, a specialty product of Tokushima Prefecture, is being released. Although it contains only 1% fruit juice, considering the high-level yuzu flavor of the original Awaraise, expectations for this new product are high.
Previously, Awaraise was reviewed and well-received. In the review, I mentioned that it would be even more interesting if amino acids or other Awa Odori support ingredients were added, and to my surprise, I received a reply saying that this suggestion had been incorporated into the new product. I was moved by this response! (●´ω｀●)
Thank you. We’ve added amino acids as you advised. This year, we are expecting some changes. f(^_^)、
— Awaraise and Awa Odori【Official】 (@tokushimacoffee) March 3, 2018
Not many companies listen to fans’ voices like this when developing products. Usually, it ends with something like “We’ve heard those opinions.” It’s clear that they have a flexible product development and planning atmosphere, and I look forward to seeing the Awaraise series and more developments in the future!
Chosen as a return gift for Tokushima City’s Furusato Nozei program
The new Awaraise Sudachi has been selected as a return gift for Tokushima City’s Furusato Nozei program. Combining Tokushima’s traditional performing arts and specialty products is a brilliant idea, and since the flavor is guaranteed to be great, I hope people outside of the energy drink community will pick it up too.
Recently, the brand has been gradually expanding its distribution, and I’ve seen Awaraise more often in Tokyo. I think it would be interesting to compare the already released yuzu flavor with this new Sudachi flavor!
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Author: Energy Drink-kun
In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
Since 2001, Energy Drink Maniac has been drinking energy drinks and providing the most detailed reviews of global energy drinks based on firsthand research.
1533 flavors reviewed.
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The collection includes approximately 7,000 types of energy drinks from different countries, sizes, and designs.