Monster Energy's global expansion and new products in 2019

It has become an annual tradition at the beginning of the year, but the direction of Monster Energy for 2019 is becoming clear. New products are being prepared not only in the United States but also in various countries around the world.

Naturally, there is great anticipation for new releases in Japan as well!

Monster Energy 2019 New Releases in the USA

As you can see, the Dragon Tea series has been newly added to the lineup in the USA.

Also, the already released JAVA Swiss Chocolate and MULE have been added as 2019 new releases. MULE is likely to be widely available across the U.S.

Additionally, there are new releases in the Ultra Series and Espresso Monster. Personally, I really enjoyed the Espresso, so I hope this series continues to expand.

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Monster Energy Entering the Fitness Sector

2018 was the year of Bang, with fitness energy drinks exploding in popularity (see the details in LA Energy Drink Tour), and Rockstar also revived its Xdurance series with high caffeine, creatine, and amino acids.

From 2019, a new brand called REIGN will be released instead of Monster Energy. The design is quite similar to Bang, though (^_^;)

2019 New Releases Worldwide

NOS

NOS, which maintained its flavor count after being integrated into the Monster lineup, will release two new flavors in 2019: Sonic Sour and Power Punch. As a result, ROWDY might be replaced by Power Punch, which is something to keep an eye on.

FULL THROTTLE

Full Throttle will be available in two flavors: Original and Blue Agave. At this point, it might be better to discontinue it.

burn

Burn, which continues to be sold in EU countries, will add a Sour Twist flavor.

Relentless

Relentless will also add a Sour flavor. It seems sour flavors are popular in the EU.

MOTHER

Mother will release a Tropical Blast flavor in 2019. Personally, I'm excited for this one.

There are more brand releases, but these are the major ones for now. Several new products have been confirmed in the U.S., and more are expected to be released by the end of the year. It's surprising that a new fitness-focused brand was launched, and this field is likely to continue growing.

2019 New Releases in Japan and Other Countries

In addition to the USA, here are some updates on Monster Energy releases in the Asia-Pacific region, including Japan.

The Mango Loco will be launched in Asia. While it isn't guaranteed to be available in Japan, it has already been released in China, so its release in Asia is confirmed. Additionally, the Pipeline Punch from the Juice Series and Hydro in a PET bottle are expected to be rolled out in Asia as well.

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As this is part of a plan that also includes Oceania, it's likely that the Hydro in PET bottles will be available in Australia. It will be interesting to see how it unfolds!

While detailed information for each country is still pending, expectations are high for what will be released in Japan!

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