Monster Energy Ultra Paradise and Swiss Chocolate launched in the US

The latest additions to Monster Energy in the U.S., **Swiss Chocolate** from the JAVA series and **Paradise** from the Ultra series, were officially released on February 25 and have been added to the official website.

Sales at Selected Stores before Nationwide Availability

Swiss Chocolate started limited sales in select chains across the U.S. around the beginning of the year, while Ultra Paradise began appearing in select East Coast stores by the end of January.

By mid-February, it started showing up in Midwest stores, and by March, it is expected to be available in stores nationwide.

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What Are the New Flavors?

Ultra Paradise

Official descriptions from Monster Energy tend to be vague, so it’s often hard to know what to expect until you try the product yourself.

According to people who’ve already tried Ultra Paradise, many describe it as having a cucumber flavor, along with hints of lime, kiwi, and watermelon.

Officially, it’s described as having a kiwi, lime, and cucumber flavor. It sounds like it has a crisp acidity with a hint of green freshness!

Cucumber-flavored drinks are quite popular in the U.S., and Ultra Paradise seems to be catering to that trend. Rockstar, for example, introduced a cucumber-lime flavor early on. With the carbonation, Monster might be more refreshing to some. What do you think?

Review

Swiss Chocolate

When it comes to Swiss Chocolate, the sweetness profile may differ greatly between Americans and Japanese, so reviews might not be too reliable. Officially, it’s said to offer a sweet chocolate flavor (though a bit vague).

So, with the Ultra series continuing to hold an important spot in the U.S. and the JAVA series aggressively expanding into the coffee market, Monster Energy’s new releases in 2019 are off to an exciting start. There are more new products expected throughout the year, so let’s keep enjoying the energy drink life this year! ((o(´∀｀)o))

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