Monster Energy Dragon Tea series launched in the US

On March 25, a new tea-based energy drink series, the Dragon Tea Series, was released in the United States. While it may not yet be available in all stores, it is expected to gradually expand its presence.

New Series: Dragon Tea Series

As reported in January, the three Monster Energy Dragon Tea flavors have been released as planned. Instead of being part of the Rehab series, they have been launched as an independent Dragon Tea series.

The dragon stepping on the Monster Energy logo looks fantastic! (*´艸｀*)

As expected, the lineup includes Green Tea, Yerba Mate, and White Tea. Considering that Green Tea had disappeared from the Rehab series and that Mate Tea had never been part of it, this new series seems like a great addition.

With this launch, the Rehab White Dragon Tea appears to be discontinued.

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Separate from the Rehab Series

Although both the Dragon Tea and Rehab series are tea-based energy drinks, they seem to be taking different directions.

Dragon Tea focuses on the growing trend of health-conscious tea drinks, while Rehab leans more towards fruit-infused refreshment beverages. Both are low in calories, making them easy choices for consumers.

However, Monster seems to be expanding its lineup quite aggressively—tea-based, coffee-based, sports drink-inspired, and more. Each category now has a wide variety of flavors.

The rise of non-carbonated energy drinks is surprising.

Interestingly, Canada received the White Tea Dragon Tea as early as January, ahead of the U.S. It seems that Monster used the Rehab White Dragon Tea as a test run and is now fully committed to pushing the Dragon Tea series. (●´ω｀●)

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