Japan: Three types of Red Bull Organics to be rolled out nationwide

Originally launched in the Kanto region in June 2018, Red Bull Organics will be released nationwide starting from late May 2019.

Until now, it was only available in the Kanto region with limited store availability, making it hard to find, and many people might not have even heard of it. However, starting in May 2019, it will be sold nationwide, with more stores carrying it. This is a great opportunity to give it a try.

What is Red Bull Organics?

Originally, Red Bull Organics was launched in Austria with four varieties: Simply Cola, Ginger Ale, Tonic Water, and Bitter Lemon. These carbonated drinks are made with organic ingredients and are certified as organic products. However, they are not energy drinks.

Following its launch in Austria, the product gradually spread to other European countries. In April 2018, it was launched in limited regions in the U.S., the world's largest market.

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Launched in Japan in June 2018, Regionally Limited

In Japan, Red Bull Organics was launched regionally in June 2018, starting with three varieties: Simply Cola, Ginger Ale, and Bitter Lemon, but it was only available in the Kanto region. Due to limited availability and few stores carrying it, it wasn't easy to find.

Nationwide Expansion of Red Bull Organics

The product will now be available nationwide, including at Lawson stores (excluding Lawson Store 100), supermarkets, and drugstores.

The price is 206 yen for a 250ml can. As it is not an energy drink, it will be interesting to see whether this price will be accepted by consumers.

Ingredients of Red Bull Organics

Red Bull Organics is made with only organic ingredients, so it does not contain the ingredients typically found in energy drinks, making it very simple.

Caffeine is only included in the Simply Cola variety, and there is no caffeine in the other two flavors, Bitter Lemon and Ginger Ale.

While it is made with organic ingredients, it still contains sugar, and like other carbonated drinks, it may increase the risk of lifestyle-related diseases. It is important to be cautious and avoid excessive consumption.

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